Chances are you are reading this article on a mobile device such as a smartphone, smartwatch, or tablet. The average website has seen mobile visitors increase year after year. The traffic to most websites we look at is now made up of more than 60% mobile.
Mobile visitors are here to stay, your website should learn to embrace them, and deliver a properly tailored experience.
How can you tell if your website visitors are coming from mobile or desktop?
Don’t believe that so many of your website visitors are coming from mobile? Install a tracking tool like Google Analytics (free) that can collect and break down the information for you. If you chose to use Google Analytics you can see what percent of your visitors are coming to your website from mobile devices by navigating to Audiences > Mobile > Overview.
Does it really matter if my website it not mobile friendly?
Most users probably want immediate satisfaction. Unless you have a monopoly on a product or information. A user will most likely try another website to get what they need.
Google has realized the shift in user behavior and its importance. If you are not compliant with their Mobile Optimization Guidelines, you may see a drop in your organic search ranking. Google has also reported “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.”
I sell things. My customers aren’t buying on their phones.
You may not have realized it but more people buy a product on their phone then a desktop. According to research by comScore mobile has garnered 55% of consumer shopping time. This number has been increasing year of year.
According to PewInternet.org, nearly two-thirds of the U.S. population has a mobile phone with Internet access and they use these devices to conduct the majority of their online searches.
A great example of the benefits of taking mobile seriously can be found with NARS Cosmetics. Less than 14 days after launching a mobile-responsive site, NARS Cosmetics increased its smartphone checkout conversion rate by 54% (24% for tablets). They also cut their bounce rate in half.
NARS Cosmetics’ mobile friendly site makes it easy for customers who see their products at high end retailers like Nordstrom to compare prices, colors, and selection online to what they see in the store.
A 2012 Google survey found that:
- 74% of visitors were more likely to return to mobile friendly websites
- 61% were likely to leave if a site wasn’t mobile friendly
- 67% were more likely to buy at a mobile friendly website
- If your site isn’t mobile-friendly, you’re losing business
Fifty-five percent of respondents agreed:
“A frustrating experience on a website hurts my opinion of the brand overall.”