Yesterday, Apple unveiled the fifth generation iPad along with the new iPad Air. The availability of these new technologies means responsive web design is becoming increasingly important.
Interacting with websites on smartphones and tablets like the iPad is not the same as the experience using a website with a desktop computer and your business’ website needs to account for this.
What is Responsive Web Design?
Responsive web design ensures that a website’s navigational elements, screen-layouts, text, images, audio/video players and other web elements automatically adjust and rearrange themselves for a variety of screen sizes and devices. This eliminates the need to create and maintain separate “mobile-site versions” and “desktop-site versions” of a website.
Responsive Design Accounts for Speed
Not only is the new iPad Air thinner and lighter, graphics on the iPad Air will be 72-times faster than the original iPad. This is really important to take into consideration for web design. Responsive web design renders a website by using a single content base and single code base, making it faster to load than a traditional website or mobile-specific website.
Responsive Design Boosts Your Marketing Presence
When users can interact with your website as easily on their iPad as they can on their laptop, it allows them greater access to your business over the competition. Businesses failing to grasp the significance of these mobile devices in the culture and marketplace, not only risk losing website visitors, but also customers.