Blogs Lend ValueLaw offices build their reputation on the clients they have served and the cases they have won. Telling the story of these victories can help potential clients decide to hire your practice. Establishing and actively using a blog for your website can ensure that new content is always present. Telling the stories of your victories can provide supplemental information, and can help convince others that you are the right office for the job. The purpose of a blog is to tell the story of your brand. Frequently releasing blog posts with relevant information about your industry can broaden your presence and outreach. Each post can tell a different story, and ultimately provide value to the success of your law practice. It is possible to paint a vivid image that shows exactly how successful your brand actually is. Expanding the story through additional posts can also work to add culture and prestige to your website.
Use Google Authorship to Spread InfluenceGoogle Authorship is an additional attribute that is designed to help companies spread their influence. Simply by tying a blog post to an author through Google+, your profile picture can begin showing up next to the article title in the search results. Placing a smiling face next to your search results can provide the “human” element to establish a clear path amongst the maze of search results. Blog posts should be an extension of your business and should allow for active participation among your target audience. It is important for your message to promote the value of your brand, and to drive traffic to your website. Content should remain useful and engaging, allowing for a discussion to arise from your audience. Engagement through blog posts will often lead to the discussion expanding and eventually getting shared through social media by individuals with similar interests.
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