Keyword rankings are often a focus point for many companies starting out with SEO services. We understand the importance of your rankings, but it is important to understand that improved rankings age like fine cheese, and these things take time!
How Can I Tell SEO Is Working?
There are many indicators that can show your website as performing well. Even so, businesses often are dead-set on using keyword rankings as the sole indicator for SEO performance. Inexperienced businesses that are new to SEO are often surprised by all of the inputs that can show successful SEO efforts. Examples of these can be increased traffic to your site in addition to an increase in quality sales leads. It is a common misconception, but SEO’s do not have a bag of magic dust that can instantly improve your website’s standing on the internet.
How Do I Choose Key Terms For My Business?
The effectiveness of creating a SEO campaign often depends on various inputs from the market you are aiming to compete with. Competition for keyword usage is one of the main factors that will restrict immediate rankings change. The more general the key terms, the more difficult and time consuming it will be to achieve ranking results.
When establishing key terms to associate with your business, it is important to decide whether your main goal is to rank locally or globally. Most often the answer we receive is “ Both….?”
As an example, we will look at TheeDigital. Our goal has been to focus on local SEO, which is why our company performs exceedingly well for “Best Raleigh Web Design.” Narrowing the focus of your key terms can help isolate a market and provide better results for your business!
I have Key Terms, Now What?
Ultimately, the process of improving your rankings takes time. Establishing a quality link network will help improve your rankings, but Google needs to see that this is done slowly (not in one batch) and naturally. High quality links need to be on an external website related to your industry, and within relevant and text.
It can be exciting for a business to begin local SEO services. Our Marketing Team with TheeDigital is here to help your company succeed, while increasing rankings, traffic and quality leads!