It’s good to be search engine friendly… but don’t forget about the humans!
These days, most internet marketing companies are going gaga over search engine optimization. We all have to make sure that our keywords are in alignment so take can get highly ranked by Google. And our firm is no different; we know how important it is to earn that coveted ranking. But the question is, at what cost? I mean, how many times have you seen something like this:
“Bland Marketing Corp. is a Raleigh, North Carolina Web Design and Development Company that specializes in web design and development. We serve customers of all kind, from small to large, in Raleigh, Cary, Apex, Durham, Zebulon, Wake Forest, Fuquay-Varina, and Research Triangle Park (RTP) areas of NC and the Triangle Region. While Bland Marketing specializes in web design and website development we also specialize in SEO to make sure your business achieves great search engine results in the Raleigh/Durham region of North Carolina. If you need web design and development in the Raleigh and Triangle area of NC, then call Bland Marketing.”
Obviously, search engine “spiders” are going to notice this… how could they not. But you, as a human being, are you impressed? Would you read this and say, “YES! I want to work with these guys”? I am guessing the answer is no.
There has to be a middle ground. It is entirely possible to write something that’s search engine friendly while being easy on the eyes of regular people. There is no reason to stuff that many keywords into a paragraph. So while you may get the ranking you desire, what is going to happen when a potential client reads that mess? The end result probably won’t be favorable.
So, the team here at TheeDigital has put together a few suggestions for companies looking to reach search engines while keeping the content “human-friendly”.
1. Don’t Overstuff. Mentioning who you are, what you do, and where you’re located just a couple times will do. No reason to go crazy and mention it 20 times or so to make the search engines love you. Most people who read that will just bounce anyways!
2. Be Original. Stay away from duplicate content as search engines don’t tend to look too fondly on you when your content looks like it was taken from another place.
3. Avoid Outsmarting Your Audience. There is no reason to overdo it with big words. You might come off as arrogant and possibly offend your target audience. Instead, clearly get your point across with simple, old fashioned English.
4. Don’t Completely Forget About Those Spiders. Yes, you want to write content that people can read. But the trick is to try and includes as many keywords as possible. Just be reasonable and you should be able to appease both search engines and humans, alike.
The ultimate way to write successfully for the web is to strike a balance between what your human readers want and what search engines are looking for. The experts at TheeDigital can help your company uncover that sacred middle ground – give us a call at 919.341.8901 or get a free quote by clicking here.