A strong website is a key marketing tool for dental offices. Yet many dentists focus on the pretty-ness factor and overlook the marketing effectiveness.
Poorly designed dental websites translate into instantaneous loss in revenue from potential new patients. Here are some common mistakes to avoid:
Lack of Market Knowledge
How many other dentists are in the area you serve? How many of those offer the same specialty services as you?
If you don’t have these answers, you are hurting you and your practice.
Design revolves around your business needs, which it can’t successfully do without a clear understanding of your market. Research the other dental websites in your area. What elements of their website are effective? What can yours do better?
Getting Flashy or Too Busy
All too often, a dentist wants to include as many before/after pictures of their patients on the homepage of their website. As well as include social feeds, specials, and large pictures of their office building.
But rather than overwhelming your website guests, it is more effective to focus on what counts, not on what will turn users away with a headache. Your patients want to find information easily and clearly, especially if they are using mobile devices.
And while photos of your big dental office building might look impressive, they do little for helping a potential patient decide if they want you as their go-to dentist.
No Clear Call to Action
If the content on your website effectively answers the question “Why should I visit your dental office?” then your call to action should tell them how to make an appointment!
A great website holds the visitor by their hand and directs them where to go next. This means having your dental office phone number prominently displayed on all of your pages. It also means including buttons and appointment request forms in obvious spaces across your website.
A patient’s visit to your dental practice website should be as easy and painless as their time spent in your dental chair!