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Content marketing is one of the latest buzz words in the digital marketing world. From listcicles to infographics to videos to podcasts, the array of content formats is endless. And as a small business owner, the idea of creating a content marketing strategy can be overwhelming. Keith Hernandez, Director of Brand Strategy North America + Australia at Buzzfeed, recently sat down with Google+ Your Business to discuss content marketing for small businesses. In the following video he explains his 4 keys for creating editorial content, how to create viral content, and gives tips for making content easy-to-read and shareable.