A well-designed website is more than just a digital brochure—it’s a powerful sales tool for metal building companies.
Whether you’re selling prefab steel structures or offering custom design-build services, your site needs to do more than look good. It should drive traffic, engage potential customers, and support your sales goals. Unfortunately, many websites in this metal building industry suffer from common web design mistakes that limit their visibility on search engines, frustrate mobile users, and reduce conversions.
Join the web design experts from TheeDigital as we highlight the top website design mistakes for metal building companies to avoid.
Costly Web Design Mistakes to Avoid
The website for your metal building business is often the first impression potential clients get of your services and products. If the site’s performance is slow, the layout confusing, or the navigation unclear, you’re likely losing valuable leads. Based on Hubspot integrated marketing insights, most users judge your website’s credibility within seconds—especially on mobile devices.
Here are four of the most common website design mistakes we see among steel building manufacturers.
Mistake #1: Poor Mobile Responsiveness
Non responsive design is a critical issue across many websites in the construction and industrial space. Today’s users expect a seamless experience on mobile devices, but many metal building websites are still stuck with non responsive web design. That leads to difficult navigation on small screens, misaligned visual elements, and a frustrating user journey.
Search engines now use mobile-first indexing, meaning your mobile site performance directly affects your rankings. A clunky mobile layout signals to both Google and users that your site isn’t optimized for modern web accessibility.
Fix: Prioritize a responsive website that adapts to all screen sizes. Ensure buttons, text, and interactive elements are mobile-friendly and test for website accessibility on various devices using speed tools and usability testing.
Mistake #2: Slow Page Load Times
A slow loading speed—caused by oversized images, bloated code, or a lack of caching—can kill user engagement and hurt your visibility in search results. Many websites in the metal building industry showcase large galleries, 3D models, or spec sheet downloads, but without optimizing images and streamlining code, they become painfully slow.
Hotjar reports that nearly 80% of users abandon websites with slow loading times, especially if they’re on a bad internet connection.
Fix: Website owners should use compression tools to optimize media, enable browser caching, and remove unused plugins. Leverage speed tools to assess and improve your site’s performance for a seamless user experience.
Mistake #3: Weak Calls-to-Action and Poor Navigation
Many websites fail to organize content logically or guide users to take the next step. Buried quote forms, unclear menu labels, or an overcrowded homepage with too many elements can lead to confusion and drop-offs. This reduces user engagement and weakens the website’s user experience.
Visitors should always know where to click next, whether it’s to view past projects, download a brochure, or contact your sales team.
Fix: Improve readability by using clear, bold calls-to-action placed throughout your web pages. Create intuitive menus and repeat important CTAs in high-visibility areas. A well-placed search bar can also improve navigation and allow users to quickly find relevant information.
Mistake #4: Ignoring SEO and Local Search Optimization
Many metal building companies make the website design mistake of overlooking basic SEO. Without keyword targeting, alt text, structured content, or location-based pages, your site will struggle to show up in search engines. This is one of the top design mistakes to avoid if you want to be competitive online.
Remember: no matter how visually appealing your site is, if no one can find it, it won’t generate leads, making website search engine optimization one of the most important steps you can take when considering your web presence.
Fix: Target keywords like “metal building kits in [city]” or “steel structure installation.” Add alt text to images, create new pages for each service area location, and implement schema markup to improve your presence in search results.
Benefits of Good Web Design for Metal Building Companies
A smart web design process is about more than aesthetics—it directly impacts your ability to grow and connect with your target audience. Here are several powerful benefits of investing in professional, user-centered web development to improve your site’s credibility with potential customers.
Improved Lead Generation
- A clean layout and clear CTAs encourage users to take action. When you remove friction, potential customers are more likely to request quotes or schedule consultations.
Better First Impressions
- A strong site design reflects the professionalism of your work. Most visitors will form an opinion of your business based on your site’s appearance and functionality.
Higher Search Engine Visibility
- Sites built with SEO in mind rank better and attract more organic traffic. That means higher-quality leads without needing to spend more on ads.
Stronger Brand Trust and Credibility
- A polished site featuring client testimonials, safety certifications, and portfolio work builds the kind of trust needed to win commercial bids.
Better User Experience (UX)
- By focusing on white space, logical layout, and quick access to key content, your website’s user experience keeps users engaged and on track to convert.
Showcasing Projects and Capabilities
- Your site can function as a digital showroom. Use high-quality media to display your builds, from commercial warehouses to agricultural facilities.
Mobile Accessibility in the Field
- Your website should be just as functional on a phone as it is on desktop. A mobile friendly layout ensures contractors and managers can access your info anytime, anywhere.
Competitive Advantage in the Industry
- Most websites in this space still struggle with outdated visual elements and poor performance. A modern, optimized site helps you stand out from other websites in your niche.
How Our Digital Marketing Agency Supports Your Success
At TheeDigital, we specialize in crafting web and marketing solutions for industrial companies—including metal building contractors, manufacturers, and service providers. We don’t just build sites—we solve problems with data-driven strategies and effective solutions built to grow your business.
A Long-Term Digital Partner
- From web development and SEO to content strategy and custom programming, we work alongside you to align your website with your business goals and user needs.
In Business Since 2004
- With two decades of experience, we’ve created hundreds of websites that deliver measurable results—including new leads each month for our industrial and B2B clients.
Award-Winning Web Designers
- Our web designers focus on both functionality and conversion. From selecting the right brand color palette to improving navigation and mobile design, we create visually appealing sites built with your target audience in mind.
Marketing Experts Driving Results
- As active members of the SEO and digital marketing community, we combine industry insight with real-time tactics that attract high-quality traffic and drive revenue.
Build Your Website with the Experts at TheeDigital
Your website should be your hardest-working salesperson—not a liability. At TheeDigital, we specialize in solving web design mistakes and building high-performance, SEO-friendly sites for metal building companies, as well as companies in a variety of other sectors.
Our professional digital marketing team understands the details that matter in your industry, and we turn that insight into results. Get started today by scheduling a consultation with a marketing strategist. Call us today at 919-341-8901 or fill out our easy-to-use online contact form to reach a member of our team.
Tags: Metal Building Marketing • Web Design • Web Development
