The Rise in M-Commerce

Now that mobile web traffic is on the verge of being the method of choice for consumers to access the Internet, online merchants and e-commerce storefronts need to release mobile-ready layouts of their websites. In 2011, almost half of smartphone users used their mobile devices to make purchases. E-commerce sites that haven’t caught on to the mobile trend are losing out on an active and growing edge of the consumer market.

M-Commerce Industry

E-commerce sites that are moving into the mobile-ready phase are joining the league of mobile commerce (aka m-commerce) sites already accessible to smartphone and tablet users. Even though the m-commerce industry has been around for over a decade, recent technology has made mobile access more convenient. M-commerce spans almost every industry, from entertainment ticket sales and clothing in fashion, to mobile banking and auctions.

Mobile Web Designers

The number of mobile phone subscribers is only going up. Raleigh web designers work with e-commerce sites who are taking the steps to be mobile-optimized and take advantage of this growing mobile demographic. A mobile-ready e-commerce site is more customizable than an app created for transactions. By studying traffic and the time users spend on the site, web designers create engaging mobile versions of websites.

Entering Mobile Commerce

M-commerce is not a replacement to traditional e-commerce sites accessed on typical PC Internet browsers. Merchants who take the initiative to enter the m-commerce side of online business are typically savvy and progressive business owners who like to have an edge over their competition. Entering mobile commerce helps merchants empower their customers. With the ability to research pricing, make purchases and track shipments from their phones, consumers have more control at their fingertips, which is a higher perceived value. SIDE NOTE: Brick-and-mortar merchants are not left out of m-commerce! Mobile-optimized sites not only make transactions easy outside of the store, but they can be developed so that users can easily locate store locations. Retailers entering the mobile world need a strategy. Whether it’s self-scanning, mobile payments, mobile-only promotions, web designers can customize a mobile-ready version of your e-commerce site.

Tags: Digital Marketing • Ecommerce