How does SEO work? What signals help page ranking? What are SEO no-no’s? Although not rocket science, SEO is like a complex chemistry formula- there is a science to it.
Much like chemistry balancing problems we all learned about in school, website pages are rewarded on search engines by using the right combination of specific factors, or “signals.” Making sure the content-both on and off-site produces the right type of “signals” search engines are looking for is essentially everything you need to know about how the complex chemistry of how Search Engine Optimization (SEO) works.
Below is a chart we borrowed from the lovely folks at Search Engine Land to help visually explain the most important factors that are used in determining SEO ranking.