In today’s internet-driven world, because communication can be far-reaching and fast-traveling, your dentist reviews are more important than ever. Bad feedback can happen to good people, but this doesn’t need to be a terrifying outlook for your dentist office.
Positive feedback from happy clients is an excellent source of new business. Testimonials are powerful word-of-mouth marketing. Building an internet marketing reputation based on complimentary feedback quickly overcomes the occasional dissatisfied patient. Research indicates a strong correlation between a company’s growth rate and the percentage of its customers who are extremely likely to recommend the company to someone they know.
The Importance of Client Testimonials for Your Dentist Office
Think back to when you last bought a pair of running shoes or researched the next book to read. Where did your search start? If you’re like any other consumer, it probably began with customer reviews.
Why? Reviews are candid.
They’re words from people just like you. They aren’t published by the company promoting the product or fluffed with marketing lingo and buzzwords with no meaning.
While researching products or services, one of the most persuasive pieces of content a consumer views is a testimonial or a review. Reviews and testimonials are content consumers view before they reach out to companies, and therefore what makes customer testimonials a worthy investment of your dentist office.
How to Use Testimonials for the Benefit of Your Dentist Office
- Talk to your patients about participating in case studies. Case studies show your potential clients exactly how others are using your dentist practice to their benefit, and since they’re done with approval from your patient, they carry much more weight than the generic marketing copy that covers your website.
- Twitter is an incredible outlet for collecting client feedback, so if you don’t already have one, get a Twitter account! If someone says something nice about your dental practice, don’t let their tweet fade into the past! If you need someone to help manage your Twitter and other social accounts, an internet marketing agency, like us, of course, can assist you!
- Create customer testimonial videos if you have the resources. While these require more time to make, videos are one of the most credible forms of customer endorsement because the words are coming straight from the patient’s mouth, literally! As well, videos are quick and easy to watch.
- Encourage patients to write reviews. If you’re confident in your dental services, your patients should be, too! Encourage them to write reviews regarding positive appointment experiences and interaction with your professional dental hygiene staff. Often, patients just need a little push toward writing what they are already thinking!