Running a special on a red, white and blue floral bouquet? Or maybe a discount on cupcakes in the shape and color of an American flag?
Fourth of July Internet Marketing Tips
Here are some tips to help you drive website traffic and increase your Independence Day sales:
Call to Actions
Update your calls to action to direct your website visitors to your Independence Day specials. Make sure to include words like “Fourth of July Savings” in your marketing copy to grab the attention of your visitors when they first arrive. Also include the red, white and blue color theme in your graphics and text to further entice your visitors.
Use Facebook, Twitter, Google+ and Pinterest to share your deals and specials with your fans and followers. Try to use the same graphics from your website for a cohesive internet marketing strategy. Share not only your specials, but also photos of your products and services – in an American-y and family way if possible. Remember that each social network is different, so you may have to adjust your strategy to fit that particular platform. Fort Bragg shared their annual 4th of July Celebration on their Facebook page, creating awareness and buzz for their event. They included graphics and text, and linked to the MWR page for people to find more information.
Give your specials an extra push by advertising via Google AdWords or promoted Facebook posts. This will help ensure that your savings are found when people are searching for your products or services online. You can even schedule the ads to end the next day to prevent customers from seeing them after the deal is over.