How well can a website help your business if no one is able to find it? Establishing a quality backlink profile can help your business rank better in search engines, and allow potential visitors to find you online!
Many businesses establish a website to showcase their services and maintain a presence online. Most often, businesses have the goal of providing information for potential and current clientele. A key factor to guiding visitors to your website involves links from other relevant websites to your business’s web domain. If certain criteria are met, then links can also help your search engine rankings! Understanding the value of quality links and how they can affect on your site are a huge part of understanding search engine optimization. The infographic below is a great example of how a link can either provide value to your search rankings or create an avenue for potential visitors to find your website.
It is important to recognize that the links directed to your website need be placed on other websites with content relevant to your business. Establishing quality content and resources for your visitors should be one of the top functions of an effective website. Quality leads and unique visitor outreach should happen naturally once an effective backlink profile and website are established.