Creating a landing page for your targeted ad campaigns is critical to converting those ads to sales. We will explain why, and provide you with an easy-to-use checklist so you can get it right.
What Is a Landing Page?
A Landing Page is exactly that: a place where people browsing the internet “land”. For our discussion, these are people “landing” on a website page after they clicked through some sort of advertising: paid advertising, social media ads, Google ads, PPC ads or others. These are typically standalone pages that have been designed for a focused and singular objective which matches the ad. They are different from regular, evergreen pages on your website – they don’t reside anywhere except at the end of your ad.
Top 3 Objectives of Landing Pages:
- Entice people to purchase a product or service, or provide contact information
- Collect information for future targeted marketing efforts
- Introduce people to your brand, service or product and create interest
Do Landing Pages Increase Conversion Rates?
The quick answer here is yes, 100%! The conversion rate on advertising that does not lead to a customized page is dismal: less than 1%. But with a proper page, the sky is the limit. In addition, by utilizing a custom page you can now do testing; testing has shown to increase conversions by as much as 300%!
What Makes Landing Pages Convert?
Knowing what should go on the page can be complicated, but we have created an easy-to-use checklist below for you. Additionally, by including a video on your landing page, research has shown you could increase conversions up to 86%!
Landing Page Checklist:
|Does Your Page Check All the Points Below?|
|Single, clear goal|
|CTA is above the fold, and clearly identified|
|Copy is optimized to the specific user you are targeting|
|Page load quickly|
|Immediate impact is clear|
|Trust-building in place: social media, reviews, accreditations, awards|
|High quality photography|
|Eye catching visuals|
|Page is easy to “skim”|
|Fully tested for Mobile & Tablet usability|
|Plan for A/B testing|
You the checklist above to build your custom landing page and you will on your way to converting more of those PPC ads to sales
If you are investing money in online advertising, you want that investment to pay off and convert to sales. A custom landing page is a key part of this equation. Need help? The team at TheeDigital is highly experienced in PPC Marketing. Contact us today!
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