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How to Create a Winning Landing Page

Increase your paid ad conversions by up to 300% with this checklist!

Melissa Read
Last updated: Paid Search Marketing 3 min read

Creating a landing page for your targeted ad campaigns is critical to converting those ads to sales. We will explain why, and provide you with an easy-to-use checklist so you can get it right.

How to Create a Winning Landing Page

What Is a Landing Page?

A Landing Page is exactly that: a place where people browsing the internet “land”. For our discussion, these are people “landing” on a website page after they clicked through some sort of advertising: paid advertising, social media ads, Google ads, PPC ads or others. These are typically standalone pages that have been designed for a focused and singular objective which matches the ad. They are different from regular, evergreen pages on your website – they don’t reside anywhere except at the end of your ad.

Top 3 Objectives of Landing Pages:

  • Entice people to purchase a product or service, or provide contact information
  • Collect information for future targeted marketing efforts
  • Introduce people to your brand, service or product and create interest

Do Landing Pages Increase Conversion Rates?

The quick answer here is yes, 100%! The conversion rate on advertising that does not lead to a customized page is dismal: less than 1%. But with a proper page, the sky is the limit. In addition, by utilizing a custom page you can now do testing; testing has shown to increase conversions by as much as 300%!

What Makes Landing Pages Convert?

Knowing what should go on the page can be complicated, but we have created an easy-to-use checklist below for you. Additionally, by including a video on your landing page, research has shown you could increase conversions up to 86%!

Landing Page Checklist:

Does Your Page Check All the Points Below?
This image has an empty alt attribute; its file name is checkmark-copy.pngSingle, clear goal
This image has an empty alt attribute; its file name is checkmark-copy.pngNo distractions
This image has an empty alt attribute; its file name is checkmark-copy.pngCTA is above the fold, and clearly identified
This image has an empty alt attribute; its file name is checkmark-copy.pngCopy is optimized to the specific user you are targeting
This image has an empty alt attribute; its file name is checkmark-copy.pngPage load quickly
This image has an empty alt attribute; its file name is checkmark-copy.pngImmediate impact is clear
This image has an empty alt attribute; its file name is checkmark-copy.pngTrust-building in place: social media, reviews, accreditations, awards
This image has an empty alt attribute; its file name is checkmark-copy.pngHigh quality photography
This image has an empty alt attribute; its file name is checkmark-copy.pngEye catching visuals
This image has an empty alt attribute; its file name is checkmark-copy.pngPage is easy to “skim”
This image has an empty alt attribute; its file name is checkmark-copy.pngFully tested for Mobile & Tablet usability
This image has an empty alt attribute; its file name is checkmark-copy.pngPlan for A/B testing

You the checklist above to build your custom landing page and you will on your way to converting more of those PPC ads to sales

If you are investing money in online advertising, you want that investment to pay off and convert to sales. A custom landing page is a key part of this equation. Need help? The team at TheeDigital is highly experienced in PPC Marketing. Contact us today!

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Tags: Digital MarketingGoogleOur FavoritesPaid Search MarketingSocial Media Marketing TipsStrategy & Consulting

Melissa Read

Melissa is Lead Project Manager at TheeDigital with over 20 years of eCommerce, web design and project management skills.

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