There is a huge misconception when it comes to Search Engine Optimization (SEO). Most think that SEO is a ‘one and done’ task – and that after you’ve completed your website audit and optimized a few page titles that you’re all set. However this couldn’t be further from the truth. SEO is not just a one time event. It’s not a ‘set it and forget it’ type of thing. SEO is much more complicated than that, requiring digital marketers and SEOs to continually update and improve to keep ahead of the curve. While being an SEO does involve performing technical SEO site audits, updating page titles, meta descriptions and updating other on-site factors, it also involves helping businesses meet their overall marketing goals through targeted digital strategies.
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