Cyber Monday is a marketing term for the Monday immediately following Black Friday, the biggest retail day of the year. In 2010 Cyber Monday reached $1.028 billion in online spending, up 16 percent from the previous year, and represents the growing trend in online shopping not just for this particular day, but for the entire holiday shopping season.
In today’s economy, consumers are searching for the most bang for their buck. Researching prices takes consumers online where they are more likely to buy the product than go to a local store. As a result, the majority of this online spending is directed towards national retailers who have strong online and social media presences. To stay competitive, small business retailers need to ramp up their own internet marketing and social media strategies.
Here are a few marketing tips to make sure your Raleigh business generates online holiday revenue:
- Promote Web Only Holiday Deals
- Create Holiday Specific Landing Pages
- Reward Your Virtual Fans
- Fine Tune Your Shopping Cart
Hosting online deals unique from your in-store sales is a great opportunity to attract consumers to your website. Whether you offer a site-wide percentage off or choose to reward customers for making purchases above a certain threshold, holiday offers give users a reason to shop your site instead of one of your competitors. While you’re busy promoting, it’s also a good idea to highlight your holiday deals on special landing pages.
Consumers looking for a specific item will not have time to click around your site to find it. Be prepared to show them what they want (sometimes before they know they want it). Landing pages, also known as lead capture pages, are single page websites that appear in response to clicking on an advertisement or keyword specific link. It has directed sales copy that is a logical extension of the advertisement or link.
The holidays are a perfect time to reward your Facebook fans and thank them for their online loyalty. The holidays are when consumers are more likely to be trolling their Facebook pages, not just because work is usually slow as more people are on vacation, but their also checking their friends’ holiday party plans, and seeing if anyone is sharing holiday coupon codes. So their Facebook News Feed is right where you want to call attention to your own holiday deal and offer a bonus like a discount code specific to Facebook fans. By offering your Facebook fans a token for liking you, you not only give them a reason to make a purchase, but you also create something shareable they can forward to friends.
All of this marketing work will be useless however, if your website’s shopping cart doesn’t function properly. Test and retest your shopping cart’s functionality to make sure there are no flaws. This is also an opportunity to implement some of the shopping cart suggestions we blogged about here before.