There’s a difference between making a website and making a website that gets results.
If you’re a business owner, or work for a non-profit and want to raise awareness about a cause or campaign, you can set up WordPress with the tools you need to succeed.
Define What Makes an Effective Website
An effective website means different things to different people. Common goals for building a new website include:
Web design is constantly evolving, and the new site should reflect that the design is modern, accessible on mobile and tablet devices, and that it matches the company’s branding.
As your organization changes and grows, your website can evolve too. You can incorporate a large hero image on the home page for a strong first impression, a portfolio showing your work, or a newsletter subscription form to build a mailing list, among many possible features.
Easy to manage
A website should be easy for your team to update. With your website built on WordPress, your team will have what they need to write articles, add photos, and update the website with news and events.
Updated and more engaging content
A new website provides an opportunity to revamp the written content on the site, and to add new content to make the website more descriptive about your company and services.
Improved conversion rate
This is often the ultimate goal: More people contacting you. While increasing site traffic can be good for exposure, having the ideal customer call or message you will grow your business.
This is part 1 of a 3-part series. In the next blog post in this series, we’ll review how to implement an effective website.