Why do we love social? It’s free, it’s easy, and it’s effective. Using social media for your business is a great way to stay in touch with your target market and current fans. However, if you would like to reach beyond your current following base or target them more aggressively, investing in a paid social media strategy will be highly beneficial to your business. More importantly, it is the only way to stay competitive.
According to eMarketer, over 60% of B2C content marketers are currently advertising on social channels. The top channels for social advertising are: Facebook, LinkedIn, Twitter, and YouTube.
Social advertising can be the perfect addition to your current Search Engine Marketing campaigns. While paid search ads target based off a user’s keyword search, social has multiple options for targeting. You can target based off of audience behavior (previous purchases, use of mobile devices, etc.), their interests, your own data and contact information, or by focusing on people similar to your current followers. Having access to demographic and behavioral information gives you extremely detailed and valuable data.
Once you have decided which social media channels to use for advertising, take some time to design your ads to maximize their appeal. You can use the Dot Com Infoway Ad Dimensions Cheat Sheet as a quick guide to help you use the best sized graphics to drive conversions.