The process of developing effective keywords is one of the most important tasks in optimizing your website. Without the proper use of keywords, it becomes nearly impossible for an audience to find your site. Here are a few tips about keyword selection that will help you develop and maintain your internet presence.
Do Your Research
The first thing to do when developing a keyword list is to research those words or phrases that are the most relevant for your purposes. One way to start is to see what words are most used within your website, or, look up other similar businesses and explore the keywords they use most often. Once you have a list of possible keywords, plug them into a keyword research tool. Such a tool will offer you further suggestions of applicable words and phrases you can use. Some great resources include Google AdWords, Wordtracker, and ispionage.
As you “fine tune” your list it is a good idea to create more specific phrases that are relevant to your website. Adding more specific details to your general keywords will help audiences better locate your specific site for the right reasons.
When compiling a list of keywords, it is important to consider the popularity of the words you include. You should select words that are searched often, yet still specific to your website. The research tools listed at the beginning of this article will help you well estimate the number of searches done on selected words or phrases.
Always use words that are relevant to what it is you are representing. To do otherwise will only be a waste of time and effort for both you and the people who search for these words.
The purpose of a keyword list is to optimize any content on your site in order to draw in more traffic. You will want your content to be relevant to the people who find your site from a search, and because this is your initial contact with this audience, you will want this same content to act as an introduction to what it is you are representing. In the end, if your content is comprised of quality information, people will view it as a valuable resource, perhaps link to it, and increase your ranking in searches. This will draw more traffic to your website, creating a cycle that results in a successful online presence.
Keyword development can be a difficult process, and if ignored, can mean the difference between internet success and failure.