PPC for Attorneys, Lawyers & Law Firms
Targeted paid advertising campaigns to drive leads and grow your practice.
Get a Free PPC Audit
PPC for law firms puts attorneys at the top of search results for high-intent legal searches through paid advertising. TheeDigital, a Premier Google Partner and Microsoft Ads Professional, provides campaign strategy, ad development, advanced geographic and keyword targeting, daily campaign management, and detailed reporting for law firms seeking immediate, qualified leads.
Do You Want To Get More Leads Through Your Law Firm Website?
Your law firm has a reputation for excellence and a track record of success. If you’re ready to bring in more clients and grow your firm, it’s time to add PPC to your marketing strategy. Paid advertising is one of the fastest, most effective ways to drive qualified traffic to your website and turn searches into signed cases.
As a Premier Google Partner and Microsoft Ads Professional, TheeDigital builds and manages law firm PPC campaigns that deliver results while keeping your cost per lead in check.
Our Successful Law Firm PPC Clients
Custom Web Design & WordPress Development for a Raleigh Based Law Firm
See how a custom WordPress redesign helped a law firm, Adams Howell, improve credibility, user experience, and client engagement.
SEO and Website Redesign for a Raleigh Criminal Defense Law Firm
The Law Office of Christopher R. Detwiler, PLLC partnered with TheeDigital to overcome digital challenges with a comprehensive website redesign. The new site better showcases their criminal defense expertise while implementing strategic SEO improvements to connect more effectively with Raleigh and Wake County residents seeking qualified legal representation for DWI, domestic violence, and other criminal charges.
18% Increase in Organic Traffic for a Local Medical Malpractice Attorney
See the dramatic transformation of The Gloria Beckers website with their new custom-designed WordPress website. With a custom interactive map and automated URLs for page creation.
140% Increase in Leads from WordPress Website Development and SEO for a Raleigh Criminal Defense Lawyer
TheeDigital created a comprehensive WordPress website for The Law Office of John McWilliam, merging two outdated sites into a cohesive platform that highlights their expertise in criminal defense. Explore how we transformed their online presence.
Our Law Firm PPC Agency Services
We are a Google Partner and have Bing Ads Professional accreditation, making us highly qualified to manage your campaigns.
Ad Development
Meet with our PPC experts to discuss your budget, your goals, and services you’d most like to drive traffic to.
Campaign Management
We’ll check in on your campaigns daily to see how they’re performing and make sure you’re getting the most ROAS possible.
Advanced Targeting
Target keywords, geographic locations, interests, and key demographics to get the most qualified leads possible.
Detailed Reporting
Receive a detailed monthly report on the performance of your PPC campaigns.
What is PPC for law firms?
PPC (pay-per-click) for law firms is paid advertising where your firm’s ads appear at the top of search results for targeted legal keywords, and you only pay when someone clicks. It typically includes Google Ads, Microsoft Advertising, and social media ads, with geographic and demographic targeting to reach potential clients actively searching for legal help.
Understanding PPC Advertising for Law Firms
If you haven’t used pay-per-click advertising before, it’s simple: you only pay when someone clicks your ad. We choose relevant keywords and set maximum bids so that when a potential client searches, your ad earns top placement above the organic results. In a highly competitive market, this increase in visibility with targeted ad campaigns is incredibly effective and offers one of the best returns on investment in marketing.
The most popular law firm PPC platform is Google Ads, but Microsoft Advertising (formerly Bing Ads) is also a great option to reach prospective clients. Social media advertising, such as sponsored posts on Instagram and Facebook also fall under pay-per-click ads.
How PPC Complements Your SEO Strategy
If you’re already using SEO services to get your firm’s website to the top of the search results, pay-per-click advertising can work in conjunction to increase your search engine presence, increase visibility, and improve awareness of your brand.
With both strategies in place, you’ll see more qualified traffic to your website and leads that are more likely to convert into clients.
PPC Ad Types for Lawyers
Search Ads
Search ads are located at the top and bottom of search engine results. These look like organic search results except for a small “Ad” icon. Search ads are highly effective because they capture your searcher’s intent.
Display Ads
Display network ads are not shown in the search results, but on an advertising network across multiple sites and services like YouTube and Gmail (for Google Ads.) They are not as effective at gaining instant results, but they are great for building brand awareness.
Social Media Ads
Running ads on social media networks like Facebook, Linkedin, and Instagram can be highly effective – if they’re done correctly. We work to create social media ads that campaigns that appeal to your target audience and align with your firm’s goals.
Video Ads
With Google Ads, you have the ability to create video ads that will be shown on YouTube. Just like the other ad types, we can target key demographics, interests, and geographic locations.
We Are Google Ads Certified Specialists!
We have the experience and knowledge necessary to run successful advertising campaigns as a law firm PPC agency. As a Premier Google Partner, each member of our marketing team is Google Ads Certified, so you can feel confident in our commitment to delivering optimal performance and leveraging Google Ads to the fullest potential.
Our Clients Love Working With Our Law Firm PPC Agency!
TheeDigital designed our website for which they won an award. They have been great at getting content to our website that is timely, relevant and driving traffic to our site. All the staff have been a pleasure to work with, to offer helpful suggestions and to keep us informed.
Finally, a dream of many generations of the IUPAC community has materialized. First “aesthetical” impression – BEAUTIFUL.
I have enjoyed working with TheeDigital on multiple websites, everyone has been always professional and easy to work with.
Thanks to TheeDigital’s search engine marketing efforts we have been able to sustain high rankings on Google and provide better user experience.
Our new website is much more interactive and completely mobile friendly. Immediately, we saw an increase in traffic to our website as well as an increase in people contacting us from the website. We’re ranking on search engines for our main keywords – some on the top page! The TheeDigital team truly listens to our requests and offers impactful marketing advice. We are very pleased with the traffic to our website and TheeDigital’s marketing efforts!
Thank you to the whole team! The entire process went so smooth. Definitely way easier than any other website launch I’ve done in my career. And we genuinely appreciate your partnership and how much TheeDigital has stepped up to understand our organization and our business.
Law Firm PPC FAQs
Legal keywords are among the most expensive in paid search. Clicks for competitive terms like personal injury can run $50 to $300+, while less competitive practice areas cost far less. Most firms budget $2,000 to $10,000+ per month in ad spend. We help you set a budget based on your practice area, market, and case value, then manage it for maximum return.
Both, ideally. PPC delivers leads almost immediately but stops when you pause spending. SEO takes months to build but compounds over time at a lower long-term cost per lead. Many firms use PPC to generate cases now while their SEO gains traction.
Yes, when campaigns are built correctly. Search ads capture people actively looking for an attorney, which makes them some of the highest-intent leads available. We pair targeting with conversion-focused landing pages and CRM integration so you can track leads all the way to signed cases.
Yes. Because we specialize in law firm marketing, we’re familiar with the regulations the American Bar Association (ABA) and each state bar association places on the way that law firms can advertise their services. We ensure that all ads are ABA-compliant so you never have to worry about warnings or fines from these professional organizations.
PPC is one of the most effective digital marketing strategies because it can provide nearly instant results. It also allows you to target users that you might not be able to reach through SEO. This is especially true with display ads, since they are displayed on a variety of sites across the web.
PPC works relatively quickly. Our clients see an increase in traffic almost immediately and conversions start climbing soon after the ads are live. To understand the true ROI of any marketing campaign, it’s recommended that we integrate with your existing CRM and marketing automation tool.
To start running PPC ads for your law firm, give us a call at 919-341-8901!
Ready To Get More Leads From Your Law Firm's Website?
Get more out of your paid advertising campaigns when you partner with a law firm ppc agency like TheeDigital. Call 919-341-8901 or message us to get a free PPC audit from a qualified Google Ads expert.
