PPC for Lawyers & Law Firms

Targeted paid advertising campaigns to drive leads and grow your practice.

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PPC advertising is one of the most effective digital marketing strategies to drive more traffic to your law firm’s website, get higher quality leads, and ultimately, gain more clients.

At TheeDigital, we’re a Google Premier Partner and Bing Ads Professional. Our PPC experts are experienced in marketing law firm PPC campaigns. We work with you to build a strategy that reflects your practice and helps you reach your goals.

What is PPC?

Pay-per-click (PPC) advertising, sometimes called paid search, is a form of digital advertising where you pay each time your ad is clicked. This tactic involves bidding on relevant keywords so that when a search is performed for one of your terms, your ad is shown. It is a highly effective digital marketing strategy, especially in the extremely competitive legal market.

The most popular PPC platform is Google Ads, but Microsoft Advertising (formerly Bing Ads) is also a great option for some businesses. Ads on social media networks, like Facebook and Instagram, can also be classified as PPC.

PPC Advertising Compliments Your SEO Strategy

If you’re already using SEO services to get your firm’s website to the top of the search results, you may be wondering if PPC is worthwhile for you. It is! We believe the results from using SEO and PPC together are unparalleled.

Combining these two marketing initiatives increases your search engine presence, strengthens your brand awareness, and helps you make up for missed clicks in the organic results. All of that means more traffic to your law firm’s website and more leads.

Our Law Firm PPC Services

We are a Google Premier Partner and have Bing Ads Professional accreditation, making us highly qualified in all aspects of PPC management for lawyers. Learn more about how we manage your PPC campaigns:

Ad Development

You’ll meet with our PPC experts to discuss your budget, your goals, and which of your services you’d most like to drive traffic to. With this information, we’ll get to work creating ads that fit your budget and compel people to click.

Campaign Management

PPC is not a hands-off marketing activity. Every day, we’ll check in on your campaigns to see how they’re performing and make sure you’re getting the most ROAS (return on ad spend) possible.

Advanced Targeting

One of the things that makes PPC so effective is the ability to target keywords, geographic locations, interests, devices, and key demographics. We hone in on your target audience so you get the most qualified leads possible.

Detailed Reporting

You’ll receive a custom, real-time reporting dashboard so you can view data on your Google Ads campaigns 24/7. And each month, you’ll receive a detailed report on the performance of your PPC campaigns. These reports include numbers like your total ad spend, cost per click, number of website visits from your ads, and more. We’ll go over all of the information in your report with you and suggest recommendations to refine your marketing strategy.

Understanding the Different Paid Ad Types

Search Ads

Search ads are located at the top and bottom of search engine results. These look like organic search results except for a small “Ad” icon. Search ads are highly effective because they capture your searcher’s intent.

Display Ads

Display network ads are not shown in the search results, but on an advertising network across multiple sites and services like YouTube and Gmail (for Google Ads.) They are not as effective at gaining instant results, but they are great for building brand awareness.

Social Media Ads

Running ads on social media networks like Facebook, Linkedin, and Instagram can be highly effective – if they’re done correctly. We work to create social media ads that campaigns that appeal to your target audience and align with your firm’s goals.

Video Ads

With Google Ads, you have the ability to create video ads that will be shown on YouTube. Just like the other ad types, we can target key demographics, interests, geographic locations, and more.

FAQs on PPC Advertising

Are your ads compliant with the American Bar Association?

Yes. Because we specialize in law firm marketing, we’re familiar with the regulations the American Bar Association (ABA) and each state bar association places on the way that law firms can advertise their services. We ensure that all ads are ABA-compliant so you never have to worry about warnings or fines from these professional organizations.

How effective is PPC?

PPC is one of the most effective digital marketing strategies because it can provide nearly instant results. It also allows you to target users that you might not be able to reach through SEO. This is especially true with display ads, since they are displayed on a variety of sites across the web.

How much does PPC cost?

You set your PPC budget and we’ll do the rest. Our management fees are dictated by your budget.

How long before I see ROI?

PPC works relatively quickly. Our clients see an increase in traffic almost immediately and conversions start climbing soon after the ads are live. To understand the true ROI of any marketing campaign, it’s recommended that we integrate with your existing CRM and marketing automation tool.

How do I get started?

To start running PPC ads for your law firm, give us a call at 919-341-8901!

Want to Make Your Law Firm's PPC Campaigns More Effective?

Call 919-341-8901 or message us below to get a free PPC audit from a qualified Google Ads expert.

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