PPC advertising is one of the most effective digital marketing strategies to drive more traffic to your law firm’s website, get higher quality leads, and ultimately, gain more clients.
At TheeDigital, we’re a Google Premier Partner and Bing Ads Professional. Our PPC experts are experienced in marketing law firm PPC campaigns. We work with you to build a strategy that reflects your practice and helps you reach your goals.
What is PPC?
Pay-per-click (PPC) advertising, sometimes called paid search, is a form of digital advertising where you pay each time your ad is clicked. This tactic involves bidding on relevant keywords so that when a search is performed for one of your terms, your ad is shown. It is a highly effective digital marketing strategy, especially in the extremely competitive legal market.
The most popular PPC platform is Google Ads, but Microsoft Advertising (formerly Bing Ads) is also a great option for some businesses. Ads on social media networks, like Facebook and Instagram, can also be classified as PPC.