By now, you may have noticed more and more videos popping up in our blogs. That is because video is the fastest and most effective way to convey your message online.
Online video marketing has been a growing trend that we expect to stick around, and here are a few reasons why.
Video brings a more personal interaction between a business and its audience. The mix of visual effects and sounds makes it an effective way of capturing an audience’s attention. Not to mention, a video on your website keeps the viewer on your page, longer, engaging them in something in between a face-to-face and virtual interaction.
Speed and Ease
Video gives the web-users new information delivered fast and made simple. As they say: a picture is worth a 1,000 words, but when you add sound to it it’s worth millions for your business!
Return on Investment
Video is extremely cost-effective to produce. For example, we film all of our videos in our green screen studio at our office in Raleigh, North Carolina. Keeping all of our work local and in house lets us keep costs low while maintaining quality. Videos are a multi-functional too, keeping visitors on your site, or leading them to your site if published on other video sharing hubs like YouTube or Vimeo.
Video offers the chance of increasing your brand’s recognition. Whether it is used to describe and show the functions of a product, to introduce a company, for online seminars and conferences or for advertisements, videos can be effective ways to gain recognition of your brand. Our talented group of 3D animators specialize in creating logo animations for our green screen videos, giving your video the look and feel of your company and providing a branding tool that is informative as well as entertaining.
Video drives traffic to your website. That is either by adding a link to a website or by placing the video on search engines along with well-chosen keywords and tag lines. Google assigns more importance to sites with videos then the sites without video, so the chances are, your site will rank higher.
If you are considering adding a video to your website, call 919-341-8901 or fill out our contact form to request a quote. Please also check out our video portfolio to see some more of our work and sign up for our newsletters to stay up to date on the latest news in the web video world.