Why Web Video?

Last updated: Digital Marketing 2 min read
By now, you may have noticed more and more videos popping up in our blogs. That is because video is the fastest and most effective way to convey your message online.
YouTube Video Thumbnail
Online video marketing has been a growing trend that we expect to stick around, and here are a few reasons why.

Interaction

Video brings a more personal interaction between a business and its audience. The mix of visual effects and sounds makes it an effective way of capturing an audience’s attention. Not to mention, a video on your website keeps the viewer on your page, longer, engaging them in something in between a face-to-face and virtual interaction.

Speed and Ease

Video gives the web-users new information delivered fast and made simple. As they say: a picture is worth a 1,000 words, but when you add sound to it it’s worth millions for your business!

Return on Investment

Video is extremely cost-effective to produce. For example, we film all of our videos in our green screen studio at our office in Raleigh, North Carolina. Keeping all of our work local and in house lets us keep costs low while maintaining quality. Videos are a multi-functional too, keeping visitors on your site, or leading them to your site if published on other video sharing hubs like YouTube or Vimeo.

Branding

Video offers the chance of increasing your brand’s recognition. Whether it is used to describe and show the functions of a product, to introduce a company, for online seminars and conferences or for advertisements, videos can be effective ways to gain recognition of your brand. Our talented group of 3D animators specialize in creating logo animations for our green screen videos, giving your video the look and feel of your company and providing a branding tool that is informative as well as entertaining.

Traffic

Video drives traffic to your website. That is either by adding a link to a website or by placing the video on search engines along with well-chosen keywords and tag lines. Google assigns more importance to sites with videos then the sites without video, so the chances are, your site will rank higher. If you are considering adding a video to your website, call 919-341-8901 or fill out our contact form to request a quote. Please also check out our video portfolio to see some more of our work and sign up for our newsletters to stay up to date on the latest news in the web video world.

Tags: Digital Marketing

Richard Horvath

Owner / President

Richard Horvath is the founder of TheeDigital, a Raleigh based award-winning web design and digital marketing agency. He is proud of his team and the results that they provide to their clients.

Related Posts

why is UX essential to your website?
Web Design 7 min read

Why is UX Design Essential to Your Website?

Short for user experience, UX design is all about ensuring that your website visitors have a pleasant,…
Richard Horvath

why are SSL certificates important
Search Engine Optimization 5 min read

Why SSL and HTTPS are Essential for Your Website

Google wants a more secure web and is making HTTPS the standard for all websites. Learn how…
Richard Horvath

TheeDigital Wins 3 MarCom Awards 2018
Awards and Recognition 3 min read

TheeDigital Wins 3 New MarCom Web Design Awards

We’re absolutely thrilled to share that our web design team won 3 new MarCom web design awards…
Richard Horvath

Thankful & Grateful Thanksgiving
Company News 4 min read

Why We’re Thankful & Grateful This Thanksgiving

We have a lot to be thankful and grateful for this Thanksgiving.
Richard Horvath

Schedule a Consultation