Social Media Week is a great event for promoting the usefulness of social media and the impact it has on our personal and professional lives. Real social media marketing however, is an ongoing process – not just a once a year occasion.
Many business owners understand the value of social media marketing, but they simply do not have the time to dedicate to managing their social networks. That’s where hiring an agency can help.
The following are a few characteristics you should look for when considering a marketing agency to hire to manage your social media.
Trust & Confidentiality
A social media manager will need access to otherwise private areas of your business including: usernames and passwords to social accounts, access to your analytics and reporting software,
They should also be trusted to know what is appropriate to share and what should never be revealed like: topics related to personnel, vendors, trade secrets, and regulatory issues.
Focuses on Quality, Not Quantity
Contrary to popular belief, social media isn’t about having a large number of followers or Likes. It is about building a community around your business brand. This means that your social media manager must have an intimate understanding of the company’s values, voice, culture, people, and most importantly: goals.
Conversational Writing Skills
Writing well is important in marketing. But having excellent conversational writing skills is essential for social media. Nothing turns off an audience of followers like messages that sound like advertising, pitches, or worse: like a robot.