Viral Marketing is a buzzword referring to a form of promotion that relies on getting customers to market an idea, product, or service on their own by telling their friends about it, usually through social media.
How Viral Marketing Works
Viral Marketing leverages social media and internet marketing to increase brand awareness and/or product sales through self-replicating viral processes. It can be delivered by word of mouth or enhanced by the network effects of the internet and mobile technology.
With a simple click of a ‘Share’, ‘Tweet’ or ‘Like’ button, one individual can spread a marketing message to his or her network who then shares with their own respective networks, creating a fast and efficient chain reaction of marketing goodness!
Best Way to Get Your Content to ‘Go Viral’
So how do you create content that resonates so enormously it catches on fire and ends up being the latest big thing across the internet? While there is no sure formula for success, a few common characteristics of media that has gone viral include:
- Three words: Babies, Puppies, and Cats.
- Quirky and unexpected topics.
- Breaking news.
- Content that triggers an emotional response: fear, love, and humor.
Now get out there and share/tweet/like this article! And for extra good measure, here is a photo of a dog wearing a Christmas sweater.