It’s fascinating to think that from the plethora of ways businesses promote their goods and services, many forget to include their website address in the supplemental advertising that they’re spending money on.
The following are ten often overlooked ways to promote your website using marketing channels you already have in place.
1. Include your website address on your business cards, stationary, brochures, and other printed materials. As simple as it might sound, this easy step is frequently forgotten.
TIP: Leave off the http:// and include only the www.domain.com!
2. Email and email newsletters are a great source of bringing targeted traffic to your website. Make use of the company name, address, phone number, and URL in the email campaign. All too often business owners sign their emails with only their first name and no contact information. Plus, a lot of company owners continue to send business emails via a free email service (i.e. Gmail, Hotmail, Yahoo, etc.) instead of making use of their company email address.
Though it may be a time commitment, creating a weekly, monthly, or quarterly email newsletters can be one of the most effective methods for your business to maintain contact with your prospective buyers. It can create trust, cultivate brand awareness, and also increase business in the future.
TIP: Don’t forget to include your web address on every publication you deliver!
3. Make sure you include your URL in all display and classified advertisements that you might buy in industry periodicals, newspapers, or magazines. Your website is an information companion to the advertising – peak your audience’s interest with advertising and then lead them to the web address where they can to get more details or even make a purchase.
TIP: Carefully consider the little display and classified advertisements at the back of publications. Often these advertisements are a lot more targeted and cheaper.
4. Reach out to become an online specialist in your industry. Utilize your knowledge and turn into an authority in your field, further marketing your website at no cost. Enroll in Yahoo Answers (http://answers.yahoo.com) or Google Answers (http://answers.google.com/answers) and respond to queries requested by other people. You will then have the chance to add your company’s web address in your user profile and/or in your response.
5. Submit a press release. Any time your company has a noteworthy occasion, send out press releases to both print and online press release sites. Take advantage of these options to point out the business’s web address at the bottom part of every press release. Just do a web search for PR sites and you’ll find a list that you can post your press release to and create a link back to your website. Individuals part see your PR or article will steadily get acquainted with you and grow to trust you, then visit your web site, and eventually do business with your business.
6. Market your website to mailing lists as well as news groups. The web provides plenty of specific email based discussion listings, chat rooms and news groups comprised of folks with specialized interests. Invest no less than an hour every week browsing for groups with active discussions. Avoid the use of aggressive marketing tactics or overly plugging your business, even though you might notice other people doing it. Instead, be more social and add value to the conversation and then put your signature and web address at the end of your email.
7. Ask guests to bookmark your website. It may seem straightforward, but it can’t hurt to always ask site visitors to bookmark your website; sometimes you have to tell people straightforward what you want them to do.
TIP: Utilize a text hyperlink or click-able graphic on the homepage of your website.
8. List your website address in any yellow book ads you may already have. These create valuable back-links to your website as well as giving your potential clients another means of contacting you.
Whether you are putting full-page advertisements in your local yellow pages, or perhaps merely paying for a bold ad in your white or business yellow pages, think about at least having one line to put your business’s URL. Since you’re already paying for directory advertising, you might as well take advantage of the opportunity to tie it into your online marketing.
9. Write articles or blog posts to be used on article distribution sites. You can significantly enhance your business web presence simply by writing expert articles pertaining to your industry and distributing them as free information for other article directories, people searching for content for email newsletters or to be used on other related websites.
TIP: Remember to put your URL at the bottom of every article, which will create a back-link to your website!
10. Create several other viral marketing strategies. Viral marketing utilizes the social networks of your website visitors and clients to spread the word regarding your website. Some good examples include:
- public relations
- creating “buzz”
- along with additional types of social media marketing.