Out with the old and in with the new, these 2013 marketing goals are ready to be carried through!
We’ve put together a list of the most important marketing goals businesses should follow in 2013. Not only will these goals improve your online presence throughout the year, but also ensure your business is up to date on the latest trends in internet marketing.
1. Embrace Mobility
It’s near impossible nowadays to find someone who does not own a smartphone or tablet. More and more people are using these devices as a substitute for a computer or laptop, as they can search web pages, interact on social media platforms and create documents just on a smaller scale. This phenomenon will only increase as technology continues to improve.
It’s important to have a responsive website that will allow your current and prospective clients to find you while they are on the go. Not only will it will give them easier access to your business, but also show you are current and up to speed on the latest technological trends.
2. Get on Board with Google +
Google + has emerged as one of the leading social media platforms. It’s simple design and user-friendly navigation has allowed Google + to quickly become one of the must-have profile accounts, not to mention its connection in Google search results.
This connection is known as Google Authorship, and its transforming internet marketing. Google Authorship allows Google + users to have their profile picture next to web content they authorize as theirs. The more times the article or blog has been +1-ed, the more authoritative that person becomes, increasing their chances of going viral.
3. Ask For Testimonials
Websites such as Yelp and Angie’s List are making it easier for customers to review businesses they have dealt with. Reviews, whether they are positive or negative, impact the way a potential client will see that business and can make it hard for a business to succeed if there is 1 particularly bad review.
Make it a point to ask your customers for a positive review on Yelp, Angie’s List, or more importantly Google Places. Not only will they write a glowing review for you, but will also be more likely to tell their friends, family and co-workers about their great experience working with you. Happy customers are a great form of free advertisement, so take advantage of your excellent work!
Networking is extremely important these days. Whether you attend MeetUp groups, conferences and workshops, or local area events, meeting new people is a great way to continue finding new leads.
It’s also important to maintain social media accounts on the major platforms: Facebook, Twitter, LinkedIn and Google +. Creating a social presence online will keep current customers involved in the daily happenings of your business, while also expanding your network and reach to potential new clients.
5. Record and Post Videos
Videos are an easy and relatively inexpensive way to connect with your clients and followers. They give a human-element to your business and are a quick way to give out information about your services or products. Additionally, videos are now being crawled in the search results, giving you more opportunities to showcase yourself and your business. So go ahead and set up a YouTube, Vimeo, or MetaCafe channel, it will expand your audience and increase your online presence.