Merry Christmas from TheeDigital!
Our marketing and web design team here in Raleigh is working hard filling your website and internet presence with holiday cheer (and search engine friendly keywords). But sometimes even hard working elves need to take a break and share a laugh…
Internet marketing efforts can fall into two holiday categories: Naughty and Nice. Here are a couple examples of both to help you assess, is your marketing Naughty or Nice?
- Boring Content
- Christmas Spam
If you aren’t keeping your website and social media content fresh and interesting, you are wasting your time. A common marketing mistake for businesses is that they believe they should talk only about themselves and their achievements. This might be interesting to you and your staff, but can be boring to your audience.
It is more valuable to your marketing efforts if you can tell your audience what you can offer them. How you can make their lives better or easier. Useful or entertaining information is much more interesting than self promotion.
A holiday ham can be tasty, but spam is a different story. No one likes spam messages regardless of the time of year. However many businesses abuse the holidays as an excuse to send excessive amounts of email promotions. Being too pushy or spamming with your internet marketing can have the opposite effect of what you intended, as your would-be consumers start to opt-out of your messages or blacklist you as a spammer.
- Holiday Keywords
- Spreading Social Cheer
The holidays are a great opportunity for marketing your products or services as gift items. Including keywords like “Christmas” or “Gift” can help your target consumers find your products easier as they are searching for the perfect gift items for loved ones. If you are a bakery for example, you could add the keywords “Christmas cupcakes for holiday parties” or “gifts for bakers.”
Wish your Facebook fans a Merry Christmas. Take some time out of your busy day and write personal thank you messages to clients on their Facebook wall. Make someone smile for the simple joy that it brings. People trust brands with good intentions and respond well to messages that don’t have an alternative or hidden agenda.