Evolution and Rumors About the Apple Logo

Speculation about everything Apple is nothing new. Even the Apple logo has folklore surrounding it.

Speculation about everything Apple is nothing new. There have long been rumors about the products Apple may release, as well as a multitude of stories about the history of the company and of course stories about Steve Jobs himself.

Even the Apple logo, of which there have been three since the company started, has folklore surrounding it.

The First Apple Logo

The First Apple Logo

The first apple logo was introduced in 1976 — the year Apple was established . The logo was a woodcut representation of Sir Isaac Newton, with the inscription of “A mind forever voyaging through strange seas of thought…alone.” The logo didn’t last long; Apple introduced its second logo in late 1976.

The Second Apple Logo

The Rainbow Bitten Apple Logo

Rob Janoff designed the rainbow “bitten” logo that was used by Apple for 22 years. There have been rumors that the logo was a tribute to Alan Turing, a computer scientist who committed suicide in 1954 by cyanide poisoning, and had been found with a half-eaten apple next to his bed.

There’s also the theory that the apple in the logo represented knowledge, a reference to the biblical story of Adam and Eve. Or that the logo referenced the fruit that led Sir Isaac Newton to discover gravity.

The Current Apple Logo

The Current Apple Logo

But it turns out that the bite in the Apple logo is there for scale, so the apple would not be confused with a cherry.

“…it was kind of iconic about taking a bite out of an apple. Something that everyone can experience. It goes across cultures. If anybody ever had an apple he probably bitten into it and that’s what you get.” – Rob Janoff

Apple Logo and The Golden Ratio

Apple Logo and The Golden Ratio

And while speculation about the Apple logo will continue, one has to wonder: Why was the company named “Apple” in the first place?

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