Email marketing is a simple and affordable campaign that allows users to keep their customers abreast of company and industry news. With an increased number of companies using this online strategy, it’s important to understand the basics in creating an effective and successful email campaign.
Effective email marketing campaigns are defined as those with high open and high response rates, and ultimately generate revenue for the company. Here are some suggestions to assist you in creating a more successful email marketing campaign:
Pay Attention to the Subject Line
The subject line of your email is extremely important if you want your newsletter to be opened. Subject lines that contain words like ‘Free’ and ‘Reminder’ are often ignored because they could be spam. It’s best to use phrases that engage the reader such as ‘Inside: Best Internet Marketing Practices’ to ensure your email will be opened.
Would you open an email from firstname.lastname@example.org? Probably not. So why should your readers. Show them you value their subscription by taking the time to personalize your sending address. They’re more likely to open an email from a name they recognize than seeing something generic.
Individualize Your Emails
In addition to personalizing your send address, you should also personalize the recipient. People love to see their own name, so go ahead and indulge them. Email services usually have options that allow you to insert names from your contact database.
Provide Valuable Content
Email marketing is a quick and efficient way of keeping in contact with your readers; however that doesn’t mean you shouldn’t put effort into its content. Readers will stop opening the emails when the information no longer provides them relevant information, making it important to always send out quality content.
Ask Your Readers For Suggestions
What better way to make sure your subscribers are interested in reading your newsletter than by asking them what they want to know about. Use feedback about the email campaign and social media networks to learn what your readers are saying about your services and industry. This information can then be used to create content that will grab your reader’s attention, possibly converting them into customers.
Test, Test, Test
Before you send your email, test send it to yourself. This will allow you to make any last minute adjustments before your readers see it. Check all the links in your email, you don’t want to direct your reader to a competitor or provide a broken link. Graphics have a tendency to shift or alter, depending on the email provider, so make sure they are exactly how you want them to be. Additionally, some email providers don’t allow images, so check to make sure your call to action is still clear without the visual present.