Part 2: Email Marketing & Subscriber Lists
Many superheroes excel because of the awesome work they do to benefit the community. Once the local community believes in you, they will rally behind your business and strengthen your position as a leader. Establishing and maintaining a list of email subscribers of local citizens will help establish your brand, retain customers, and stay top-of-mind!
Successful branding and effective business exposure can appear daunting for those that are unfamiliar with email and internet marketing. That’s OK — take it step-by-step.
The first step towards successful community outreach should be to measure the effectiveness of your brand as a leading voice in the community.
Actively Pursue Customer Contact Info
It is important to maintain open lines of communication with your clients and customers by staying in contact with those you meet. The better your employees are trained to think beyond today’s sales, the better equipped your business will be to succeed tomorrow!
Contact information from customers can be difficult to receive, but it is extremely rewarding. Your employees, website, and social media accounts are valuable tools that can help facilitate the gathering of email addresses.
Contests held at trade shows and local events can be an extremely effective way to gather business cards, phone numbers, emails and home addresses.
Use Email Campaigns to Encourage WOM Referrals
Consistently reaching out to your customers is a great way to spread your influence. Newsletters will keep your business name relevant and allow for referral opportunities from people on your email marketing list. This is why it is extremely important to actively develop and maintain a list of email contacts in order to maintain contact with those in your community.
Newsletters are a valuable resource to utilize once your email list has been compiled. Weekly and monthly newsletter publications allow for your business to reach out to prospects and customers and remind them of the good your business is doing for the community.
Facilitate the Customer Lifecycle: From Acquisition to Retention
The more engaged your brand is with customers, the more likely they will respond to your outreach. Interactions with the community should help build a customer base over time, and once your business is established, the outreach should lead to your growth for many years.
Once you have actively established an email list, remember to contact your loyal customers about upcoming news, deals, events and sales. This will help to keep your outreach affordable and effective at driving traffic!
Join the Celebration!
Our 10 part series leads up to an exciting celebration: “TheeDigital’s Marvel-ous 10 Year Anniversary Party“. Join us June 19th, 2014, 6-9pm at The Hive bar/restaurant in downtown Raleigh. Register now for this free event!