A PPC account does little good if your ads are not generating clicks. The following are some helpful tips from the Google AdWords team on how to make the most of your PPC campaign during the holidays.
- Incorporate the right seasonal keywords.
- Use seasonal offers in your ad text.
- Use seasonal landing pages on your website to tie into those ads.
- Review your spend from 2013 and use that to plan your budget for 2014.
- Use campaign scheduling for post-holiday sales and promotions so you don’t have to worry about it during the holidays and you can sit back and relax with your family!