When creating an online store, the first and most important step is to find the best ecommerce solution for your business website.
Magento is an open source ecommerce web development platform that is loaded with retail-specific features. Magento-built websites process and manage sales online and allow the owner to fully customize their store’s appearance, functionality, and content.
It is used and trusted by thousands of online merchants, from small mom and pop stores to large national brands yielding millions of dollars in annual sales. Here are three reasons you should consider Magento for your ecommerce website:
1. Flexible Open Source
Like most open source platforms, Magento has a large community of developers who routinely report bugs, share solutions, and provide suggestions for improvement.
An open source platform also means that you are free to build upon and customize your site for your specific business needs. All you need is time and a developer well versed in Magento to perform the customizations or upgrades for you. In fact, many customizations or extensions have already been built by developers in the community and can be purchased to quickly add to your site.
All of this sharing and flexibility leads to a better product for everyone, and an even better performing website for your online store.
2. User Friendly Content Management
Magento’s powerful yet easy-to-navigate admin interface includes a wide range of management tools. You can perform many of the same CMS functions as a WordPress site like edit page content and write new blog posts. The additional advantage of Magento of course is that you can easily add and manage products and product descriptions.
3. Search Engine Friendly
Search engine optimization (SEO) is a powerful and key element of any business’s internet marketing plan. SEO friendly websites achieve higher ranking positions on search engine results pages (SERPs) than websites without SEO in mind.
Fortunately, Magento has many built-in SEO features including the ability to create unique, keyword rich page titles, meta descriptions, and meta tags for every page of your site.