More and more people are going to be doing video marketing in 2013. With online video now showing up in search engines, video marketing is getting bigger by the hour.
It’s no longer just important to have a website in order to succeed, you have to have an online brand as well. Video can do a variety of things to help you create your online brand:
- Video adds emotion.
- Video personifies.
- Video adds trust.
Even in 2013 people are afraid to do business with a company online, that they don’t know. With video you can add trust, emotion, and personality that will often help people choose your brand over the competition. With video you can see people, their company and their work. This adds to the human element that websites and online brands are often lacking.
Video can make an average website, a great website, and it’s probably time to start thinking about online video in your 2013 marketing plans.