Website Design & Development for a Raleigh Flooring Company
About A1 Floors
A1 Floors partnered with TheeDigital, as a new client, to overhaul their existing WordPress website. Their previous site had passed through the hands of many people over the years, leaving it cluttered, difficult to navigate, and structurally questionable. Our team delivered a semi-custom website design with a custom homepage, menu, and footer that presents a more professional, upscale aesthetic while still highlighting A1 Floors’ commitment to affordable, cost-saving flooring.
We also connected the site to A1 Floors’ GoHighLevel CRM, routing form submissions through Gravity Forms and Zapier so new leads flow directly into the workflows and notifications their team already relies on.
The Flooring Website Design Challenge
Before partnering with TheeDigital, A1 Floors was working with a website that had grown cluttered and difficult to navigate after passing through the hands of multiple previous developers. The site’s structure no longer supported a clear user experience, and its dated look didn’t reflect A1 Floors’ quality of work or their family-owned, community-focused reputation.
A1 Floors needed a website that felt more professional and upscale while still speaking to the value-conscious homeowners they serve, along with a way to route new leads directly into the GoHighLevel workflows and notifications their team already relied on.
Wireframe
Live Page
Design of Flooring WordPress Website
This flooring website design project began with a wireframe outlining the structure and layout of the new homepage, prioritizing the elements most important for building trust and generating leads. From there, our team developed a custom homepage, menu, and footer design tailored to A1 Floors’ brand and their shop-at-home process.
Because the existing site was built in Divi, our team carefully migrated and reformatted existing content into the new design, a detail-intensive process that preserved A1 Floors’ established pages while giving the site a more cohesive, upscale look.
The Results: A Modern Flooring Website Built to Support Lead Generation
The redesigned site gives A1 Floors a cleaner, more professional first impression while making it easier for homeowners to request a free consultation. With Gravity Forms connected through Zapier into GoHighLevel, new leads now flow directly into A1 Floors’ existing workflows and notifications, positioning the site for stronger future SEO and digital marketing efforts as an ongoing TheeDigital marketing client.
Is Your Flooring Website Ready For A Redesign?
Fill out the form below or give us a call at 919-341-8901 to get started.
Wordpress Website Development
Built on WordPress, the new A1 Floors website delivers a clean, more upscale experience while keeping the brand’s cost-saving message front and center. The custom homepage, menu, and footer highlight A1 Floors’ flooring services, price protection guarantee, and shop-at-home process, helping visitors quickly understand what sets them apart.
A streamlined layout and clearer navigation make it easy for homeowners to explore services and request a free consultation, while the new GoHighLevel integration ensures every lead is captured and routed the moment a form is submitted.
Custom Web Design
TheeDigital delivered a semi-custom website design for A1 Floors, built around a custom homepage, menu, and footer that reflect a more polished, professional brand image. Our team focused on clean layouts and clear calls to action that highlight A1 Floors’ price protection guarantee and shop-at-home process, while carrying over the existing content and pages from their previous Divi-built site.
The result is a website that feels upscale and trustworthy without losing the value-driven message that resonates with A1 Floors’ customers.
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Time for a New Website and Effective Lead Generation Program?
Fill out our form below or give us a call at 919-341-8901 to start the conversation.
