Raleigh Fence Company Doubled Organic Search Traffic with New Website, SEO and PPC
Search Engine Optimization and Paid Search Marketing for Index Fence INC.
TheeSummary
Index Fence INC, a highly-rated fence company in Raleigh, NC that’s Veteran Owned, boasts an impressive 30+ years of combined fence-building experience, and provides commercial and residential clients alike with free fence consultation, no matter what the size of the project is.
When it comes to fence building, they’re objectively top experts in their field. Website building, however, is an entirely different craft where they knew they’d need some extra, professional help. With that in mind, they sought out and soon came across the best custom web design company in Raleigh, TheeDigital.
TheeChallenge
Although Index Fence had an impressive trophy-case of 100+ glowing 5-star reviews and professional photographs of previously completed fence building projects, they realized that their website didn’t properly match or reflect their focus, growth, or quality standards which they pride themselves on so much.
Additionally, they struggled to get a consistent amount of organic traffic to their website from local Raleigh residents. And a fair bit of the customers that were contacting them kept inquiring about repairs and fixes, whereas they hyper-specialized only in building and installing new fencing.
TheeResults: 5X Increase in Monthly Website Conversions
Fast-forward a little over 6-months later and the future couldn’t be looking any brighter for Index Fence.
In less than 3-business Quarters, TheeDigital was able to Double their amount of Organic Search Traffic and 5X Index Fence’s monthly average amount of Website Conversions. We also helped increase their Click-to-Call rate on their website by 65%.
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SEO Optimization
Once their new website was up and running, we attached their Google Analytics 4 account to their website, enabled custom conversion tracking methods with Google Tag Manager, and added them into a variety of new business directories to help shore up any gaps within their digital footprint.
We also built out 20+ (and counting) new category and location pages, each tailored to their local area and fencing services, along with some routine Google Business Profile account optimizations and updates. And with a variety of new industry-specific, thought-leadership content creation pieces closely cued up on the horizon, their organic SEO growth is set up to truly flourish.
Pay-Per-Click Advertising
In addition to our ethical SEO marketing efforts, Index Fence also decided to utilize our expert PPC management services to help oversee and operate their paid advertising campaigns, bidding strategy and routine adjustments.
Within the span of a quarter, we managed to generate over 100,000 paid ads impressions along with dozens of conversions that turned into real-world projects, putting money back in their pocket and generating a positive ROI (return-on-investment) at the end of the day.
Time for a New Website and Effective Lead Generation Program?
Fill out our form below or give us a call at 919-341-8901 to start the conversation.
