Raleigh Mortgage Group Achieves 32% Increase in Website Traffic with SEO
32%
Increase in Web Traffic MoM
2.8x
Increase in Phone Calls MoM
2x
Google Business Profile calls doubled from last year
Search Engine Optimization for a Raleigh Mortgage Broker
Raleigh Mortgage Group is a family owned and operated mortgage broker company that services customers in North Carolina, South Carolina, and Virginia since 2001. They offer a wide range of mortgage products and services to help homebuyers become homeowners.
While they’re already well known within their community, this award-winning company yearned to see just how far they could expand their customer base through the means of organic digital marketing efforts.
Before partnering with TheeDigital, Raleigh Mortgage Group struggled to turn their strong reputation into a sustainable digital marketing strategy. In a highly competitive industry, they needed an approach that prioritized long-term visibility, consistent content, and trustworthy SEO practices.
By focusing on organic, white-hat SEO and a steady content rhythm tailored to their market, our team helped them expand their reach, strengthen their online presence, and consistently connect with more qualified local borrowers.
With a refined online presence and strategic digital marketing in place, Raleigh Mortgage Group Inc. is now better positioned to attract and convert more home buyer clients.
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Although Raleigh Mortgage Group was already successful in local branding for their company name, one of their main goals was to truly make themselves stand out for broader search terms online. The reasoning behind this goal was to increase their customer reach beyond their already strong base of loyal customers.
Since they’ve been with TheeDigital for over a year now, we’ve helped them achieve 3x their initial amount of keywords within the Top-3 results of search engines, in addition to expanding their keyword density reach as a whole across all of their various products and services.
2X Increase in Phone Traffic from GBP
By implementing foundational SEO improvements—including page speed enhancements, title tag optimization, and Google Business Profile optimization Raleigh Mortgage Groups site and Google Business Profile has become significantly more visible in search. Doubling their year-over-year GBP phone call volume. What started as an underutilized tool has evolved into a reliable lead source.