SEO & PPC Case Study: 50% More Leads for a Home Services Company
+50% Form Submissions, +30% Organic Traffic, +10% Total Traffic (YoY)
TheeSummary
Exterior Additions, a custom porch and deck builder in Charlotte, NC, partnered with TheeDigital to improve lead generation through SEO and paid search. By implementing a data-driven digital marketing strategy, we increased form submissions by 50% year-over-year while also growing organic traffic and overall visibility.
With over 22 years of experience, they have a history of success, a reliable team of expert builders, and are fully licensed and insured as well.
Where Exterior Additions excels in providing their customers with custom tailored solutions for their porch and deck needs, they desired this same type of white-glove service when it came to their Digital Marketing needs, which ultimately lead them to partnering with TheeDigital.
TheeChallenge
Although receiving one quality custom porch and deck building lead can turn into several weeks worth of quality work, they were not necessarily easy to find or convert. And being a home-services company that’s especially prone to working out in the elements outdoors year round, this means that business is often much more seasonal than other home-service industries out there on the market.
The good news is that by partnering with a large variety of home-service experts, TheeDigital has cracked the code on helping to provide engaging content that not only improved the amount of traffic, but also the quality of conversions as a result as well.
TheeResults: Doubled Keyword Rankings in Top-3 Results
By partnering with TheeDigital for both Paid Advertising and Organic SEO services, Exterior Additions has seen growth in Page Impression, website clicks, organic traffic, and target keyword rankings all driven by TheeDigital’s consistent content creation efforts and routine website optimizations.
This has lead to an impressive list of results including 50+ Increase in Form Submissions (YoY), Tripled Website Page Impressions (YoY), 10% Increase in Clicks (YoY), Doubled the amounts of Keywords Ranking within the Top 3 Results of Google (YoY). Exterior Additions continues to rise in search rankings for highly relevant keywords within their niche while steady broadening their thought-leadership within this profitable and often highly complex industry.
TheeStatistics
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Search Engine Optimization
TheeDigital is proud to be Raleigh’s 5-star rated digital marketing agency, guiding clients through every step of the process. Exterior Additions has been especially engaged—asking thoughtful, technical questions about SEO, PPC, content, and keyword strategies. Unlike agencies that gatekeep or brush off client curiosity, we prioritize education, sharing best practices and practical tactics that drive real ranking results.
By treating digital marketing as a true partnership rather than a transaction, Exterior Additions has embraced collaboration and transparency, strengthening our relationship and setting the stage for continued long-term success.
Pay-Per-Click Advertising
Exterior Additions was curious to test the water of various Pay-Per-Click strategies to find the best solutions which worked for this. TheeDigital’s guided them every step of the way throughout this extensive process which has included a varied mixture of Google Ads, Bing Ads, and Facebook Ads.
By far their most consistent campaign has been within Google Ads, and some fairly respectable accolades have been achieved through the lifespan of their campaign thus far, inducing:
- Achieving a 210% Increase in Return-On-Ad-Spend (ROAS) investment
- Increased the amount of Total Impressions and Total Conversions by +10% (Year-over-Year)
- Improved the Conversion Rate by 15% (Year-over-Year)
Time for a SEO and a Effective Lead Generation Program?
Fill out our form below or give us a call at 919-341-8901 to start the conversation.
