With more than 650 million Facebook users in the world, it’s no surprise that many businesses and brands use Facebook to advertise their products and services. If your business is on Facebook, then it’s time to upgrade your social media marketing and start using promoted posts!
Promoted posts are one of the most simple and effective ways for a business to use Facebook as a marketing and advertising tool. This can get your posts seen by more than 5% of your followers (which is a lot more than a non-promoted post!). Even with a small budget, you can reach 10-100x more users than you would by not promoting your posts.
What Should You Promote?
Before deciding what content to advertise, it’s best to determine an appropriate budget for your campaign. Think about how long you want to promote your posts, how much you want to spend per day, and the ultimate goal of the campaign. Then you can decide what posts fit into your budget. You can have multiple promoted post campaigns running at the same time, enabling you to tailor your campaigns to the right demographic.
Choose posts with quality and original content. An example of original and useful information is a post that gets people to sign up for an email newsletter or advertises an upcoming sale. The more information your give your audience, the more likely someone will click on your post and convert. Posts that are visually appealing with eye-catching images and small amounts of text (1-2 lines) often receive higher engagement than text-only posts.
Business should also promote posts that provide links back to their website, blog, and products and/or services. Posts should include a clear call to action – telling someone exactly what you want them to do.
Why Paid Posts Work
Why does promoting Facebook posts work? Because unlike boosting a post, your post reaches more followers and shows up in a user’s newsfeed, rather than in the sidebar on the right hand side of the screen. Labeled as “sponsored”, your post shows up in the main newsfeed.
Businesses who put post promotion to the test saw more engagement from fans of their page, as well as non-fans (friends of fans). Your business gains more media coverage to promote your products or services to a wider audience, all with just a few dollars a day.
Learn more about the different type of boosts available on our Options for Boosting a Facebook Post blog.