Examples of Outbound Marketing
- Banner ads
- ‘Chat with a Live Sales Rep’ feature on websites
- Direct email campaigns
- Google Adwords (PPC)
- Pop-up ads
- Sponsoring websites
- Writing and distributing press releases to the media
- YouTube commercials
Benefits of Outbound MarketingThe main benefit of outbound marketing is that it tends to generate immediate results and feedback from consumers. You can quickly see whether a tactic is working or not, and compare cost to direct sales. If something isn’t working well, you can take immediate steps to improve the strategy before a lot of time and money is invested.
Mixing Inbound & OutboundMarketing is always about understanding what the target audience wants, and delivering it to them. Different strategies work on different audiences. Combining tactics from multiple marketing concepts like inbound and outbound will help you cast a wider net. An example of mixed inbound and outbound marketing could be to write a really useful eBook and then use a direct email campaign to tell people about how they can go to your website to download it. Keep in mind that inbound marketing relies on trust from the consumer, so your outbound efforts should always respect that relationship. In other words, don’t spam!
Learn how your business can expand its reach online. Contact the internet marketing and social media experts at TheeDigital in Raleigh, NC at 919-341-8901 or schedule a consultation.