Internet retailers are always looking for ways to boost their organic rankings in Internet search engine results. YouTube, Google+, LinkedIn, Twitter and Facebook are part of any smart business’ social media mix.
It is common knowledge that social media has become a great platform for retailers to share their products with web-savvy consumers. The use of images on these websites has proven to be so effective that Pinterest was created solely around visually-driven content.
So how can online merchants use Pinterest to drive traffic to their site?
Use impressive images.
Quality and creative images have the most impact on Pinterest users. The photo quality not only represents your product, but your brand identity as well. They are also more likely to be clicked on and re-pinned or shared. In addition to choosing the best product images, our Raleigh internet marketing firm can also improve the image quality to improve sales conversions.
With Pinterest, the images on users’ boards each link back to the retailer’s website. This is a dream for internet marketers who wouldn’t say no to free high-traffic link-building content. As most businesses know, they will only benefit from web images that have optimized keywords attached to them. Our Raleigh SEO providers at TheeDigital recommend consistent and strategic keyword choices that will help drive traffic to your site.
Review your web analytics.
Web analytics will show you how much incoming traffic Pinterest is providing. It will also show you which images on Pinterest are giving you the most exposure, which will help you choose similar effective content to further grow your traffic. If you don’t have analytics on your website, or are not sure you have traffic tracking software, TheeDigital’s SEO content experts can show you how to take advantage of free analytics providers.
Add a price banner to your pinned image.
Pinterest has a useful feature for retailers showcasing their products on pinboards. When you type the price of a product into the description of the picture being pinned, Pinterest automatically creates a banner across the left corner of the image that shows the price. This is a great eye-catching tactic that can grab the attention of your customers, especially if it is a sale price!
Add “Pin it” buttons to your website.
Your website should already direct users to your social media connection through the iconic Facebook, Twitter and LinkedIn icons. Now it’s time to add a “Pin it” button. If you’re not sure how to do this, contact our web designers to learn how.