Visual storytelling is one of the marketing industry’s newest buzzwords. It allows businesses to connect and engage with their audience on a new level, with the hope of ultimately creating a new loyal brand ambassador.
Why use visual storytelling? Because humans are visual beings – we like colors and pretty images; pictures that make use feel something. And visual storytelling gives you, the business owner, the opportunity to spark feelings in your audience using quality images. Consumers can see your visuals, emotionally connect, and then make a purchasing decision – without feeling pressured or sold.
The following infographic from Widen offers statistics and tips to help business owners use visual storytelling in their own marketing efforts.
What are some of the best examples of visual storytelling? Tweet us your faves @TheeDesign!