Getting exposure is the key to any website. You may have the most innovative site on the web but if potential customers don’t know how to find you then your message will ultimately fail. Check out these five tips and get your site noticed!
1. Choose Your Piece of the Pie and Dominate
There are vast opportunities out there, but if you don’t know your target market then you are most likely wasting your time. You need to work smarter… not harder! Take the time to analyze who you want to market your product or service to and take over that niche. By choosing a specific target, you can specialize and center your marketing plan around that. In the end you will find better results in a shorter period of time.
2. Create a Web Presence That Stands Out
With an increasing number of companies going out of business, and new ones penetrating the market, it is nearly impossible to remember who everyone is. In addition, with news readily available, if you don’t have a memorable name to stand out from the crowd, then you are most likely going to be forgotten. That makes it extremely important to have a brand name and website presence that separates you from your competitors. The most effective way to accomplish this is by targeting the following areas: a unique web design, strong email marketing campaigns, and search engine keyword marketing. The combination of all these factors should result in a web presence that will differentiate you from the crowd.
3. Make Yourself an Expert
The best way to build trust and prove yourself to search engines – who can place you in valuable positions on their site – is to be an expert in your field. This can be accomplished by adding unique content that users will find useful and give them a reason to visit your site on a regular basis. By making yourself an expert, you will get your regular visitors talking to colleagues about your site.
4. Not All Sites are Created Equal
Just because you have a website doesn’t mean people are going to visit it. This common misconception could not be further from the truth. The fact is, it takes a smart marketing strategy, and sometimes a budget, to push people to your website. With the competitive nature of all markets in this economy it is imperative to have a plan of action and to carry it out.
5. Effectively Utilize Viral Marketing
“Would someone recommend your website to friends and colleagues?” This should be the question you are asking about your site. While word of mouth advertising is one of the most cost effective ways to grow a business, this is quickly being replaced by internet marketing. By keeping your site fresh with videos, blogs, contests, and relevant information, regular visitors can become your best form of advertising. When word about your site spreads like a virus you will most certainly reap of benefits with more visitors and greater sales.
Getting your site noticed is never easy. Your friends at TheeDigital can help you follow through on the tasks above. Call 919.341.8901 to speak with one of our web experts or schedule a free consultation, just click here.