Dental Website Design for a New Raleigh Family and Restorative Practice
TheeSummary
Steddum Dentistry is a husband-and-wife dental practice in North Raleigh, NC, offering comprehensive family, restorative, and cosmetic care under one roof. Dr. Lauren Steddum focuses on esthetic restorative dentistry, implants, crowns, Invisalign, and endodontics, while Dr. Chris Steddum handles complex oral surgery, advanced implant rehabilitation, and I.V. sedation. Opening a brand-new boutique practice meant starting from zero online, so they needed a website that could introduce the practice, explain their full range of services, and start booking patients from day one.
TheeChallenge
Dr. Lauren Steddum found TheeDigital the same way her future patients would find her practice: through a Google search. She and Dr. Chris Steddum were leaving corporate dentistry to open their own boutique office, and they were starting with no website, no domain history, and no online presence of any kind.
A brand-new practice has no word of mouth to lean on, so the website had to carry the full weight of first impressions. It needed to look as polished as the level of care the Steddums provide, explain a wide range of services from routine hygiene to I.V. sedation and full-mouth rehabilitation, and make scheduling an appointment or calling the office effortless for someone who has never heard of the practice before. The practice is also out of network by design, filing insurance on behalf of patients without being bound by low reimbursement rates. That decision needed to be explained clearly and confidently on the site so it reads as a commitment to quality rather than a barrier, supported by a membership plan option and straightforward answers to the questions new patients actually ask.
The Steddums were also signing a lease and building out their office space while the website was in production, so the project timeline had to stay flexible and aligned with a construction schedule neither side fully controlled.
Wireframe
Live Page
Wireframes and Custom Homepage Design
TheeDigital started with wireframes, mapping the homepage, service architecture, About page, and patient resources before a single design decision was made. Because the Steddums already had a logo and brand style guide, our designers had a clear visual foundation to build from and could focus on translating a warm, boutique feel into a layout that still moves visitors toward booking.
From there we designed a fully custom homepage on top of our semi-custom TheeTheme foundation. That approach gave Steddum Dentistry a homepage that feels one of a kind, with a values section, an accreditations and awards row, a visual service grid, and a doctor introduction, while keeping the rest of the build efficient enough to launch a new practice on a startup budget.
The Results: A Launch-Ready Website for a Brand-New Practice
Steddum Dentistry launched on July 28, 2026 with a mobile-friendly WordPress website built around ten dental service pages, a patient resources section, and click-to-call and online booking on every screen. The project came in at exactly the 69 hours originally budgeted, with no change orders and no additional billable hours, and the client reported being satisfied with the finished site.
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Ten Service Pages Built for How Patients Actually Search
The Steddums offer a one-stop-shop range of care, from preventive hygiene and crown-and-bridge work to Invisalign, implant placement and restoration, All-On-4 rehabilitation, Botox for TMJ disorders, impacted third molar removal, and I.V. sedation. Cramming that into a single services page would have buried most of it.
Instead we built out ten individual dental service pages, each with its own URL, its own explanation, and its own path to booking, then tied them together with a visual service grid on the homepage and a dropdown in the main navigation. A patient searching for a sedation dentist, an emergency dentist, or Invisalign in Raleigh lands on a page written for that exact need rather than a general overview.
Conversion paths were built into every template. The phone number and a Schedule Appointment button sit in the header on desktop and mobile, the address links straight to Google Maps, and every service page closes with a clear invitation to book online or call the office.
Patient Resources, Trust Signals, and a Launch Plan
New patients arrive with questions, and for a practice that is out of network by choice, those questions need answers before someone will pick up the phone. We built a For Patients section covering the first visit, insurance, the membership plan, and downloadable patient forms, plus a homepage FAQ block that addresses what people actually ask: whether the practice takes insurance, how often to visit, when a child should first see a dentist, and what happens if you have dental anxiety.
The About page introduces the doctors directly, backed by an accreditations row featuring the Nash Institute, the American Academy of Cosmetic Dentistry, the North Carolina Dental Society, the American Academy of Clear Aligners, and the Academy of General Dentistry. For a practice with no reviews yet, that credentialing is what builds trust on a first visit to the site.
Because the office space was still under construction through much of the project, we kept the timeline flexible and used the extra runway to get content and structure right, then launched with a site-wide announcement bar promoting the September opening and driving early appointment requests.
Steddum Dentistry has also come on board as an ongoing marketing client, and TheeDigital is excited to help this new practice grow into the Raleigh market.
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