Web Design and SEO for a Precision Motion Equipment Manufacturer
Griffin Motion is an instrumentation manufacturer in North Carolina that creates high precision equipment across a variety of industries ranging from nanotechnology to optics. Their existing website lacked the ability to properly showcase their extensive selection of products and solutions.Â
TheeChallenge
Before partnering with TheeDigital, Griffin Motion was restrained by an outdated website that no longer allowed them to showcase their capabilities and solutions.
The design lacked visual appeal and did not sufficiently make their capabilities clear to customers. Griffin Motion needed a modern site that provided flexibility and the ability to showcase their products while providing a strong foundation for SEO efforts moving forward.
The Results: 167% Increase in Website Sessions Year-over-Year
TheeDigital’s combined approach to web design, SEO, and digital marketing produced substantial, measurable growth for Griffin Motion. Organic search leads increased by 175%, website sessions grew 167% year over year in February, and the number of non-branded keywords ranking on page one of Google climbed from 42 to 99 in just six months. Together, these results reflect a site that not only looks the part but consistently attracts and converts the right audience.
Want to Improve Your Digital Strategy?
Fill out the form below or give us a call at 919-341-8901 to get started.
Custom Web Design and WordPress Development
TheeDigital designed and built a modern WordPress site tailored to Griffin Motion’s product depth and technical audience. The new site gives their team the flexibility to showcase their full range of precision motion equipment clearly and professionally, with a layout that communicates capability at a glance.
The redesign also established the structural and technical groundwork needed to support ongoing SEO performance.
Search Engine Optimization
With a clean, SEO-ready site in place, TheeDigital implemented a targeted optimization strategy built around Griffin Motion’s instrumentation products and the industries they serve. The results speak to the strength of that foundation: non-branded keyword rankings on page one more than doubled in six months, organic traffic grew by over 30% year over year with organic leads increasing 175% year over year.
Griffin Motion is now positioned for continued visibility and growth in a competitive, technically driven market.
Time for a New Website and Effective Lead Generation Program?
Fill out our form below or give us a call at 919-341-8901 to start the conversation.