Web Design and SEO for a Precision Motion Equipment Manufacturer
TheeSummary
Griffin Motion is an instrumentation manufacturer in North Carolina that creates high precision equipment across a variety of industries ranging from nanotechnology to optics. Their existing website lacked the ability to properly showcase their extensive selection of products and solutions.
TheeChallenge
Before partnering with TheeDigital, Griffin Motion was restrained by an outdated website that no longer allowed them to showcase their capabilities and solutions.
The design lacked visual appeal and did not sufficiently make their capabilities clear to customers. Griffin Motion needed a modern site that provided flexibility and the ability to showcase their products while providing a strong foundation for SEO efforts moving forward.
Wireframe 
Live Page Design of Custom WordPress Website
TheeDigital custom-designed websites start with a wireframe. A wireframe is a black & white “sketch” of the layout of the homepage that helps identify the priority and hierarchy of required elements. The project manager also develops a Creative Brief, which encompasses the needs and wants from our clients, and helps them pull together a design that is appealing to the client.
Next, we turn the approved Wireframe over to our talented website design team. Once the first draft of the design is completed, we work with our clients to ensure everything is exactly what they wanted. We then move to the development portion.
The Results: 167% Increase in Website Sessions Year-over-Year
TheeDigital’s combined approach to web design, SEO, and digital marketing produced substantial, measurable growth for Griffin Motion. Organic search leads increased by 175%, website sessions grew 167% year over year in February, and the number of non-branded keywords ranking on page one of Google climbed from 42 to 99 in just six months. Together, these results reflect a site that not only looks the part but consistently attracts and converts the right audience.
Is Your Manufacturing Marketing Getting More Leads?
Fill out the form below or give us a call at 919-341-8901 to get started.
Custom Web Design and WordPress Development
TheeDigital designed and built a modern WordPress site tailored to Griffin Motion’s product depth and technical audience. The new site gives their team the flexibility to showcase their full range of precision motion equipment clearly and professionally, with a layout that communicates capability at a glance.
The redesign also established the structural and technical groundwork needed to support ongoing SEO performance.
Search Engine Optimization
With a clean, SEO-ready site in place, TheeDigital implemented a targeted optimization strategy built around Griffin Motion’s instrumentation products and the industries they serve. The results speak to the strength of that foundation: non-branded keyword rankings on page one more than doubled in six months, organic traffic grew by over 30% year over year with organic leads increasing 175% year over year.
Griffin Motion is now positioned for continued visibility and growth in a competitive, technically driven market.
Check Out Our Manufacturer Case Studies
The website was built using a responsive WordPress theme, allowing them to easily manage, display, and update their content.
Custom WooCommerce Store and Web Development for Tools & Fastener Distributor
Explore how TheeDigital built a custom WooCommerce website for Crown Fastening, enhancing performance, search, and usability across 3,000+ products.
Custom Web Design with Digital Marketing for a Metal Buildings Manufacturer
See how TheeDigital redesigned National Metal Buildings’ outdated website into a high-converting eCommerce platform using custom WordPress development, WooCommerce, and strategic content—boosting visibility, usability, and conversions for this top-tier metal building manufacturer.
Custom Designed WooCommerce Website for a Trailer Hitch Manufacturing Company
See the dramatic transformation of Hitch Crafter’s website with their new custom-designed WooCommerce website. With a custom “hitch Finder” tool and a 3rd party shipping API for shipping quotes.
WordPress Development for a Custom Metal Buildings Manufacturer
See how TheeDigital redesigned Barns.com with a custom WooCommerce display, advanced filtering, and a modern WordPress design that drives conversions.
PPC for a Sandblasting Equipment Manufacturer
Discover the impressive results of Blue Dog Blasting’s tailored pay-per-click advertising campaign that enhanced their product listings for optimal search engine visibility.
Semi-Custom Website Development for a Tooling & Manufacturing Company
Progressive Tool & MFG., a leader in precision tooling, required a modern website to highlight their extensive capabilities. Explore the outstanding results!
Time for a New Website and Effective Lead Generation Program?
Fill out our form below or give us a call at 919-341-8901 to start the conversation.