Our team attended the Internet Summit, the Southeast’s largest digital gathering, on November 11 to 13, 2014 at the Raleigh Convention Center. The conference focused on Content Marketing, Social Innovation, Analytics, Emerging Technologies, and more.
Sharing the Wealth: What We Learned From Internet Summit 2014
Here’s a look at a few of the things we learned from the 2014 Internet Summit:
“Email marketing is not dead – it’s well and alive. It’s important to know who your subscriber is – creating emails that will draw them in and keep them loyal. It also doesn’t hurt to include a cat video.”
“80% of people will delete an email if it doesn’t look good on their mobile device.”
“The ROI for your TV advertisement increases if you have a concurrent Twitter campaign.”
“Images are a part of your content and tell a story. Use them appropriately.”
“Brainstorm with your entire team to create content. Use questions from prospects, webinars, emails, and customer experiences to showcase your knowledge and authority. It’s also important to note that not all of your content is going to convert. As @cndmoody said, “You’re gonna swing and miss – don’t always shoot for a home run”. Just continue to provide quality content that your readers WANT to read.”
“57% of the buying process is already done before a client speaks to a salesperson or your buyer. Buyers are doing research on their own prior to contacting you.”
“Create an emotional bond with your customers for a truly effective advertising campaign. Checkout Chevy’s #trulyrich campaign for examples.”
Did you attend the Internet Summit last week? Comment below or tweet at us (@TheeDigital) and let us know what you learned!