What We Learned From Internet Summit 2014

TheeDigital attended the Internet Summit 2014 to learn more about Content Marketing, Social Innovation, Analytics, Emerging Technologies, and more.

Our team attended the Internet Summit, the Southeast’s largest digital gathering, on November 11 to 13, 2014 at the Raleigh Convention Center. The conference focused on Content Marketing, Social Innovation, Analytics, Emerging Technologies, and more.

Sharing the Wealth: What We Learned From Internet Summit 2014

Here’s a look at a few of the things we learned from the 2014 Internet Summit:

“Email marketing is not dead – it’s well and alive. It’s important to know who your subscriber is – creating emails that will draw them in and keep them loyal. It also doesn’t hurt to include a cat video.”
Lauren Curatola, Marketing Communications Manager
“80% of people will delete an email if it doesn’t look good on their mobile device.”
Cole Watts, Marketing Manager
Internet Summit 2014 Twitter Advice
“The ROI for your TV advertisement increases if you have a concurrent Twitter campaign.”
Sharon Dawson, Internet Marketing Specialist
“Images are a part of your content and tell a story. Use them appropriately.”
Gabrielle Underhill, Lead Project Manager
“Brainstorm with your entire team to create content. Use questions from prospects, webinars, emails, and customer experiences to showcase your knowledge and authority. It’s also important to note that not all of your content is going to convert. As @cndmoody said, “You’re gonna swing and miss – don’t always shoot for a home run”. Just continue to provide quality content that your readers WANT to read.”
Lauren Curatola, Marketing Communications Manager
Internet Summit 2014 Retargeting
“57% of the buying process is already done before a client speaks to a salesperson or your buyer. Buyers are doing research on their own prior to contacting you.”
Cole Watts, Marketing Manager
“Create an emotional bond with your customers for a truly effective advertising campaign. Checkout Chevy’s #trulyrich campaign for examples.”
Sharon Dawson, Internet Marketing Specialist

Did you attend the Internet Summit last week? Comment below or tweet at us (@TheeDesign) and let us know what you learned!

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