Search engines, such as Google or Bing, are the bread and butter that most businesses rely on for getting new clients. But, when a prospective client searches “accounting firm” on the internet, do you know how many search results come up?
Over 28 million. So, how do you get your firm noticed when individuals or businesses are looking for your services?
Benefits of SEO for CPA Firms
The Importance of SEO for Accounting and CPA Firms
The days of clients searching the phone book for businesses are long gone. Now, the internet provides millions of search results in a matter of seconds. This volume of information offers your potential clients the chance to read reviews about you and your competitors, research multiple accounting firms, and determine where your business is in proximity to where they live or work.
Of course, the goal for your accounting firm is to be found on page one of the search results so you are more likely to get the traffic to your website. However, there are over 200 factors that go into search engine ranking, so getting your website at the top of the results takes more than putting up a website.
Top Three Reasons Every Business Needs SEO
How are you able to drive traffic to your site from Google, Bing, or Yahoo if you’re not showing up in the search engine results? To make your website stand out and attract more clients to your CPA firm, your accounting website needs search engine optimization, or SEO. Strategic SEO is the most cost-effective marketing strategy to become more visible to your local audience. Plus, when your site is maintained appropriately, you can enjoy leading search engine results for long-term visibility and success.
Your business will only succeed with local traffic, which is why we focus on geographic optimization for our clients. By optimizing your website’s content to include keywords and service areas that your potential clients search for, you will see your website climb the rankings of search result pages.
Determining the type of clientele you want for your business along with a properly optimized website will increase the right type of traffic your business is seeking. Once we determine your target audience, we will focus our marketing efforts to drive these types of clients to your website.
Why TheeDigital is the Right Choice for Your Accounting Firm
TheeDigital is well versed in digital marketing for the financial and accounting industry. We understand how potential clients interact with CPA websites. Our team has expertise in exactly what SEO best practices work for accountants while creating a customized marketing plan that best suits your individual firm. This could include Pay-Per-Click advertising, social media posting and even online reputation management.
Whether you provide business audits, financial planning, or tax services to your clients, our goal is the same as yours: to have potential clients find your website at the top of their search results. We want to work as an extension of your team and brand, focusing on how to improve your visibility and convert more visitors into clients while you focus on running your business.