SEO and PPC for a Roofing Company
SEO and PPC for a Roofing Company
Emerald Roofing LLC, a trusted residential roofing company, delivers expert roof repairs, replacements, and storm damage restoration. When they partnered with TheeDigital, they needed a digital marketing strategy that would generate consistent, high-quality leads and build long-term search visibility. Our team built an integrated SEO and PPC program that drives qualified traffic, lowers acquisition costs, and positions Emerald Roofing as the go-to choice in their market.
TheeChallenge
Before partnering with TheeDigital, Emerald Roofing was spending on paid advertising without a clear strategy, resulting in high cost-per-lead and inconsistent results. Their organic search presence was limited, meaning they were almost entirely dependent on paid traffic to generate leads. Emerald needed a comprehensive digital marketing approach that would reduce their reliance on ads alone, building a sustainable organic pipeline through SEO while making every dollar of their PPC budget work harder to deliver qualified roofing prospects.
TheeResults: 41% More Traffic, 33% Lower Cost Per Lead
TheeDigital’s combined SEO and PPC strategy delivered measurable results for Emerald Roofing within the first two months. Overall website traffic grew 41%, organic search traffic increased 28%, form submissions jumped 48%, and phone calls rose 17%, all while reducing cost per conversion by 33%. The paid campaigns are getting more efficient each month, generating higher-quality leads at a lower cost, while the organic foundation continues to build long-term visibility that reduces dependence on ad spend.
Ready to Generate More Roofing Leads at a Lower Cost?
Fill out the form below or give us a call at 919-341-8901 to get started.
Search Engine Optimization for Roofers
TheeDigital built Emerald Roofing’s SEO strategy from the ground up, targeting high-intent roofing keywords across their service area to capture homeowners actively searching for roof repairs and replacements. We optimized their site structure, built keyword-targeted service and location pages, and improved their Google Business Profile to increase local visibility. Within the first two months, organic search traffic grew 28% and calls from their Google Business listing increased 150%. With SEO integrated from the start, Emerald Roofing is building a pipeline of qualified leads that doesn’t depend entirely on ad spend, positioning them for sustained long-term growth.
Pay-Per-Click Advertising for Roofers
To accelerate lead generation while the organic strategy gained traction, TheeDigital launched targeted pay-per-click campaigns on Google Ads and Facebook. The Google Ads strategy focuses on high-intent residential roofing keywords, while Facebook retargeting campaigns re-engage visitors who browsed the site but didn’t convert. Within two months, the results speak for themselves: conversions increased 50% while cost per conversion dropped 33%, from $707 down to $389. Facebook reach grew 57%, expanding Emerald’s brand visibility across their service area. Each month, the campaigns are getting more efficient, delivering more qualified leads at a lower cost per acquisition.
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SEO and PPC for a Roofing Company
Boosting Roofing Leads with SEO & PPC: See how Emerald Roofing achieved 41% traffic growth, 48% more form submissions, and a 33% lower cost per lead through TheeDigital’s integrated digital marketing strategy.
Want More Roofing Leads Without Wasting Ad Spend?
Fill out our form below or give us a call at 919-341-8901 to start the conversation.
