Website Redesign for a 17-Location Self Storage Company
TheeSummary
AA Self Storage, part of the Rosemyr Corporation family, offers 17 self storage facilities across North Carolina and Virginia. Their existing website was outdated and made it difficult for customers to search for the right facility, find pricing, and complete reservations or payments online.
TheeChallenge
Before partnering with TheeDigital, AA Self Storage’s website relied on an outdated design that made it hard for customers to search across 17 facilities in two states. The site buried key information like directions, reservations, and payment options behind an unclear navigation structure, and some facility details had grown out of date over time.
AA Self Storage needed a modern, easy to navigate site that let customers quickly find and reserve the right unit at the right location, while giving the Rosemyr Corporation team a stronger, more professional brand presence online.
Custom Design for Facility Search and Branding
AA Self Storage came to us for a TheeTheme build, but once we got into discovery it was clear the areas customers rely on most, the facility search and individual facility pages, needed custom design work to actually solve their problem. We designed and built a custom search experience, redesigned facility pages, an updated logo, and a new header and hero, working from Figma prototypes for the homepage and facility pages rather than traditional wireframes.
We also worked from an expedited timeline given AA Self Storage’s needs, completing backend groundwork early based on our initial discovery calls so design and development could move quickly once the project kicked off.
The Results: A Modern, Search-First Storage Experience
The new site gives AA Self Storage’s customers a facility finder built around how they actually search: by location, size, and availability, across all 17 facilities in North Carolina and Virginia. Automated Google Reviews now display on every facility page, customized to that location, and a custom storage size estimator tool helps customers pick the right unit before they even call. During the rebuild, our team also identified and corrected outdated facility information and built out several location pages that had been missing entirely.
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Custom Web Design and WordPress Development
TheeDigital designed and built a modernized WordPress site tailored to AA Self Storage’s multi-location footprint. The redesigned facility search and facility pages give customers a clear, fast way to find the right unit at the right location, backed by an updated logo and a streamlined header and navigation that give AA Self Storage’s online presence a more professional, cohesive look.
The project also laid the groundwork for a stronger digital presence going forward, with corrected facility information and new location pages built out where they’d previously been missing.
Storage Size Estimator and Location-Level Google Reviews
To help customers choose the right unit with confidence, TheeDigital built a custom storage size estimator tool that walks visitors through their storage needs and recommends a unit size, and integrated automated Google Reviews on every one of AA Self Storage’s 17 facility pages, customized to that specific location.
Together, these features give customers the information and social proof they need to book with confidence, without having to call or visit in person first.
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Time for a Website That Makes It Easy for Customers to Find and Book With You?
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