112% Increase in Website Leads for Local Civil Surveyors
+350%
Conversions from Google ads
Top Traffic From
Organic social and search
12.50%
Increase in Conversions
22%
Conversion Rate of Over
+ 100
Conversions this Year with a Small Budget
Custom Website Design and SEO for a Construction Company in Raleigh
Bateman Civil Survey Company
Bateman Civil Survey Company (BCSC) is a leading East Coast surveying firm offering services across boundary, topographical, land title, right-of-way, and construction surveying. Their existing website no longer reflected the caliber of their work, prompting a redesign to elevate their online presence.
BCSC partnered with TheeDigital to deliver a custom WordPress site featuring improved structure, updated service & project templates, CRM integration with Zoho, and dynamic job listings through TeamTailor.
Bateman Civil Survey Company’s outdated website didn’t reflect the caliber or scope of their technical expertise or services. It lacked the functionality, and depth needed to communicate the breadth of work BCSC performs or support their growing reputation across the East Coast.
To better represent their capabilities and position their brand for future growth, BCSC partnered with TheeDigital for a modern, custom-built website with CRM integration and stronger project visibility.
Design of the WordPress Website
TheeDigital custom-designed websites start with a wireframe—a black-and-white sketch that defines layout and content hierarchy. This allows our team and the client to align on content priorities, user flow, and functionality before visual design begins.
The new website gave Bateman Civil Survey Company a polished digital presence that reflects their professionalism and positions them for long-term growth. We designed fully custom service and project pages that make it easy for visitors to explore their work and capabilities. Behind the scenes, we connected their website forms directly to their Zoho CRM, so new leads automatically flow into their internal system.
The site also includes job listings through TeamTailor, allowing them to easily recruit for open positions by location. Launched on time and within budget, the project has laid a strong digital foundation for future marketing success.
To better showcase the depth and precision of BCSC’s work, we designed both custom service and project pages. Each page was structured to deliver clear, digestible information while highlighting their surveying capabilities, geographic reach and field expertise. The streamlined design ensures prospective clients can quickly understand what services BCSC offers—and why they’re trusted across the East Coast.
BCSC needed a way to handle incoming project inquiries more efficiently, so we implemented a direct integration between their website’s contact forms and Zoho CRM using Gravity Forms. This automated connection ensures that all submissions are immediately routed to the appropriate internal team, cutting down on manual data entry and response delays.
By centralizing their lead data and streamlining communication workflows, the CRM integration supports faster follow-ups and helps the company capture more qualified business opportunities.
Location-Specific Job Listings
To support their growing team, we integrated TeamTailor software that automatically pulls in job openings and displays them dynamically on each location page. Whether a visitor is in Apex or another service area, they’re shown relevant job postings without the need for manual updates.
This integration simplifies recruiting across multiple locations and gives BCSC a scalable way to maintain an active, professional hiring presence that aligns with their broader business goals.
