Sumitomo Electric Lightwave is an optical fiber and cable manufacturer company in Raleigh, NC. Committed to continuous innovation, Sumitomo Electric Lightwave is constantly developing and expanding its data center and enterprise network offerings — introducing industry-1st and only solutions that give their customers a competitive edge.
TheeDigital partnered with Sumitomo Electric Lightwave to develop an award-winning WordPress website.
Sumitomo Electric Lightwave had an outdated website. It was not mobile-friendly nor was it optimized for the search engines. The homepage was sparse and did not represent the high-level quality of fiber optic technology that Sumitomo Electric Lightwave provides to its clients.
In order to improve their online presence, Sumitomo Electric Lightwave decided it was time to redesign their website. In addition to a website redesign, they also wanted visitors to easily navigate their product catalog and market application news. They contacted TheeDigital, knowing we would be able to help them achieve digital success.
Sumitomo Electric Lightwave’s new website is clean, modern, and easy to navigate. From the homepage, website visitors can easily navigate to the market application page that fits their goals and needs. They can explore product parts and request a quote – directly on their desktop, tablet or smartphone! Calls-to-action are strategically placed throughout the website to capture new leads by directing visitors to contact Sumitomo Electric Lightwave through either a phone call or the contact form.
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With Sumitomo Electric Lightwave digital goals in mind, TheeDigital went to work creating, designing and developing a custom, responsive website that would get them results. Our team decided to use WordPress, an easy-to-use content management system, which would allow Sumitomo Electric Lightwave to update their product detail pages, support, news and images on their own.
We worked directly with the Sumitomo Electric Lightwave team on every phase of the project, ensuring that each page, call-to-action, and image met their exact needs.
With so much of Sumitomo Electric Lightwave’s traffic coming from mobile devices, our design team took a “mobile-first” approach, which is what we do with all of our websites.
To be truly responsive a website must do more than just reduce text and graphics to fit different browser widths. It has to offer a truly mobile-friendly experience, ensuring it loads quickly, it’s easy to fill out contact forms, and offers an intuitive layout. Having a truly mobile friendly experience also improves Google search engine rankings, so the website is now more visible to potential customers.