WordPress Website Development for an Oceanfront Condo Resort in Carolina Beach
TheeSummary
Atlantic Towers is an eleven-story oceanfront condo resort in Carolina Beach, NC, offering 111 units for vacation rental and purchase. With peak season running May through August and a loyal audience of families and couples driving in from Raleigh, Charlotte, Greensboro, and Virginia Beach, Atlantic Towers needed a website that matched the quality of the property and gave their team the tools to market it effectively year-round.
TheeChallenge
Before partnering with TheeDigital, Atlantic Towers was operating on a website built on Elementor that no longer represented the resort or connected with the audience they were trying to reach.
The design felt dated and did not reflect the oceanfront experience that draws families and couples from across the Carolinas and Virginia. Making updates required outside help, which slowed the team down when they needed to promote specials, highlight availability, or communicate with their audience. With over 40,000 email contacts and a community of condo owners who needed a dedicated space on the site, Atlantic Towers needed a faster, more flexible platform their team could actually manage on their own.
Wireframe
Live Page
Design of the Atlantic Towers Homepage
TheeDigital’s design process starts with a wireframe, a structured black and white layout that maps out the priority and hierarchy of each element before design begins. Paired with a Creative Brief built around the client’s audience, brand, and goals, the wireframe ensures every design decision is intentional before a single pixel is placed.
For Atlantic Towers, the wireframe put the oceanfront experience front and center, designed to speak directly to the families and couples driving in from Raleigh, Charlotte, Greensboro, and Virginia Beach who make up their core audience. Once the wireframe was approved, our design team developed the full homepage, which the Atlantic Towers team reviewed and refined before we moved into development.
The Results: A Fresh, Fast Website Built Around the Atlantic Towers Guest
Atlantic Towers launched their new website in March 2026 and the feedback was immediate. The client was pleased with the fresh new design, a significant improvement in site speed, and for the first time the ability to make updates and manage their own content without outside help. The new platform is integrated with their Brevo email list of over 40,000 contacts, connected to Google Business Reviews, and equipped with a dedicated owners community space, giving Atlantic Towers a website that works as hard as their team does.
Ready for a Website That Works for Your Guests and Your Team?
Fill out the form below or give us a call at 919-341-8901 to get started.
Custom Web Design and WordPress Development
TheeDigital designed and developed a refreshed WordPress website for Atlantic Towers, anchored by a fully custom homepage designed to speak directly to the families and couples who make up their core audience.
A custom post type for condo listings gives the Atlantic Towers team complete control over available units, making it easy to add, update, and manage rental and for-sale listings without developer support. An Asgaros Forum provides condo owners with their own community space directly on the site. Integration with Brevo connects the new site to Atlantic Towers’ existing list of over 40,000 email contacts, while Google Business Reviews integration surfaces real guest feedback front and center to build trust with new visitors.
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Time for a Website Redesign That Works for Your Business?
Fill out our form below or give us a call at 919-341-8901 to start the conversation.
